IMPACT - July 15, 2018
IMPACT - July 15, 2018
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In this issue
MUSIC TO A MARKETERS EARS
#Putitonthetable, Baggit Style
Fashion accessory brand Baggit has chosen to tackle the subject of ‘mansplaining’ in its new TV commercial. Atul Garg, Head, Marketing, E-commerce and Visual Merchandising, Baggit India talks to us about the context of the campaign, and explains why the brand’s biggest advantage in a cluttered market lies in its products
5 mins
Brandmusiq And The Mogo Factor
Former adman Rajeev Raja on creating unique sonic identities for brands, including a musical logo or Mogo
2 mins
'Brands Must Know How To Utilize Someone Like Me'
Rapper and music composer Badshah, now an entrepreneur with an apparel brand (Bad Fit), restaurant (Dragonfly) and a music channel (Aaho) to his name, is venturing into content production. Here he talks about his experience of working with brands and how he balances his many roles
3 mins
Times Internet's Second OTT Outing, With MX player - Here's What To Expect
It is a booming OTT market in India, and Times Internet which had exited the space in 2016 is planning a grand comeback, this time by acquiring a video playing app – MX player and launching it as an OTT platform in August. Karan Bedi, CEO, MX Player talks about that one big asset which MX player has that no other competitor in India be it Hotstar, Amazon Prime or Netflix possesses
3 mins
'Why Did Mr Premji Ask Santosh About His Return Trip?'
In his latest book ‘SPONGE - Leadership Lessons I Learnt From My Clients’, brand strategist and ad veteran Ambi Parameswaran presents lessons learnt from his conversations with top rung advertisers, who are doyens of the corporate world. In this excerpt from the chapter ‘Value Quality Over Cost’, he tells us how Azim Premji of Wipro had a strong focus on cost control, what lessons one can learn from it, but also wonders whether extreme cost-control could run counter-productive to organisational culture
9 mins
'Meeting Boris Becker Over A Beer Was A Dream Come True'
Travel is a big part of Arun Iyer’s life, allowing him to get away from the mundane, everyday routine. A happy traveller, who enjoys long flights, Iyer shares memories of a special experience at Wimbledon where he met Boris Becker over a beer and walked the famous green courts for the first time in his life
3 mins
IMPACT Magazine Description:
Publisher: exchange4media
Category: Business
Language: English
Frequency: Weekly
Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future
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