IMPACT - August 5, 2018

In this issue

INAUGURAL EDITION OF IMPACT’S 40 UNDER FORTY LIST TO RECOGNISE EXTRAORDINARY ACHIEVERS IN INDIAN MEDIA, MARKETING & ADVERTISING.

INTERVIEW: ‘POSITIVE, INSIGHTFUL STORY-TELLING IS THE CORE ESSENCE OF OUR BRAND TUSHAR SHAH, BUSINESS HEAD, ENGLISH CLUSTER, SONY PICTURES NETWORKS INDIA.

We Want To Help People Achieve Their Life Goals

In its attempt at connecting with the younger audience, Bajaj Allianz Life Insurance has come up with a new brand proposition, calling itself the ‘enabler of life goals’. Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance tells us about all that the brand is doing to reach out to this new TG and how Digital will be at the core of what it does.

5 mins

Under Forty The Go-Getters

IMPACT makes another new beginning, with the inaugural edition of IMPACT 40 Under Forty to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry. Here, we outline the process of selection in brief and present the distinguished jury that met and deliberated to finalize the list.

10+ mins

Positive, Insightful Story-telling Is The Core Essence Of Our Brand

Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India, tells Sonam Saini how Sony BBC Earth identified and filled a need gap in the infotainment category to secure 26% market-share within just a year of launch.

3 mins

More Power To You, Ram Sehgal!

When the Advertising Agencies Association of India awarded this year’s AAAI Lifetime Achievement Award to legendary adman Ram Sehgal last week, there was an outpouring of nostalgia and gratitude from many of his former colleagues whom he had mentored at Contract Advertising.

7 mins

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IMPACT Magazine Description:

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future