IMPACT - August 19, 2018

In this issue

REINVENTING REDIFFUSION.

CMO INTERVIEW ‘HYUNDAI IS JUST ANOTHER COMPETITOR FOR US’ MANOHAR BHAT, HEAD- SALES & MARKETING, KIA MOTORS INDIA.

TALKING POINT BRANDS LIKE MAHINDRA HAVE THE CREDIBILITY TO DRIVE SOCIETAL CHANGE: VIVEK NAYER.

Hyundai Is Just Another Competitor For Us

Kia Motors is one of those rare brands which released an advertising campaign a year before the launch of its first product in the Indian market. Manohar Bhat, Head- Sales & Marketing, Kia Motors India, tells about the company’s plans to enter India with a bang in 2019, and how the ad campaign has helped the brand.

4 mins

How Arun Nanda Plans To Reinvent Rediffusion

Post buying back Y&R & Dentsu’s 40% share in Rediffusion, the veteran adman says he will expand digital prowess, focus on business growth and take the Group ‘fearlessly’ forward.

9 mins

My Rediffusion Days…

Ambi Parameswaran harks back to the time in the late 1970s when he interned at Rediffusion and then joined the agency as a management trainee, in possibly the first ever management training programme in the Indian ad world

5 mins

Smells Like Team Spirit...

Rahul Jauhari, Joint President & Chief Creative Officer and Navonil Chatterjee, Joint President & Chief Strategy Officer of the newly independent Rediffusion Group talk to Srabana Lahiri about redefining aggression at work, their intense creative process and the challenge of offering integrated solutions to clients.

6 mins

Blurring The Lines Between The CMO and CTO

With technology becoming an intrinsic part of marketing, AND CTO we explore how the relationship between marketing and technology teams have evolved, and how their synergy is increasing in media organizations.

6 mins

Facebook Bats For Hindi Movie Marketing

An Ormax Media study has found that Facebook is one of the top three mediums driving buzz and appeal for a film campaign, with Facebook and Instagram together accounting for nearly 40% contribution to a Hindi film’s first day box office collections.

3 mins

Blockchain: A Double Dose Of Trust For Brands

A lot is being researched and tooled to make Blockchain the boon of transparency in marketing and bring in higher verification for marketing dollars as well as increase much-needed justification for marketing spends.

3 mins

We Will Expand Our Tv Offerings, But Won't Enter The Gec Space

In a candid chat with IMPACT, DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth.

6 mins

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IMPACT Magazine Description:

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future