Augustman Malaysia - August 2022

In this issue

In celebration of Merdeka Day, Augustman turns to the latest generation of enterprising Malaysian youths who are elevating the nation’s fondest industry – food and beverage – led by Vincent Lua, founder and CEO of one of Malaysia’s fastest-growing Korean fast casual dining chain MyeongDong Topokki. Having satisfied our editorial senses with food entrepreneurship, the Augustman team then moved over to ILHAM Gallery for some art for thought at the inaugural ILHAM Art Show, a triennial exhibition platform initiated to give artists in Malaysia the opportunity to experiment and make new work. Last but not least, we invite you to delve into the enclosed 2022 edition of our annual watch guide MVMT, this year time fronted by award-winning actor and Montblanc Mark Maker Chen Kun, and discover the latest trends and offerings from the world of horology.

ROAD TO COMMONWEALTH

National discus thrower, Irfan Shamsuddin shares his thoughts about being qualified for the Commonwealth Games and how he stays entirely focused on the goal

3 mins

NOT YOUR TYPICAL NEIGHBOURHOOD BAND

From being a band that just performs covers to now releasing their own music, TY:DEL talks about their journey on breaking into the Malaysian-music scene

5 mins

FRAME OF MIND

Acclaimed filmmaker and Men of year 2016 Awardee, Shanjhey Kumar Perumal on his return to the big screen

2 mins

Steady As He Goes

Jack White. In Celine Homme. Photographed by Hedi Slimane. Need I say more?

3 mins

HYPE HYPE, BABY

Our current obsession with luxury goods has been fuelled by the rapid growth of new social media technologies and a pandemic-induced over-indulgence of it

4 mins

going places with Loui Lim

IN THE SPIRIT OF TRAVEL, WE CAUGHT UP WITH BONA FIDE GLOBAL NOMAD, LOUI LIM AT THE LOUIS VUITTON FALL/WINTER 2022 SPIN-OFF SHOW IN BANGKOK FOR SOME WISDOM AND INSPIRATION ON THE TRANSFORMATIVE POWER OF TRAVEL.

3 mins

THE FIRST STEP

Vincent Lua, the founder of MyeongDong Topokki – describes what it takes to start your own business

5 mins

IN GOOD TASTE

Today, consumers are increasingly interested in healthy foods that are local, organic, and minimally processed. Gravitating towards companies that have a social and/or environmental mission, the modern consumers are increasingly demanding when it comes to food and beverages. Capitalising on these trends, here are four entrepreneurs who are shaking and spicing things up.

10 mins

THROUGH THE LENS of Malaysian Artists

There are many varied reasons why art is important to society—a simple definition of art is that ‘art is order’. And as Malaysians, we’re famous for letting raw talent go unnoticed. Nine out of 10 times, we are unaware of our own local talent until that person has made it on the billboards of some foreign land. It’s even more competitive when it comes to something as subjective as visual art, where everyone’s a critic. Many Malaysian artists who work relentlessly are practically unknown, which is a shame considering how awesome their art is. At Augustman, we believe that good art should be valued and shared, so we’ve compiled a list of talented Malaysian artists and their artworks that are currently showcased at ILHAM Art Show in Kuala Lumpur.

10+ mins

A HIDDEN GEM

Hidden 13-seater speakeasy restaurant, Hide KL brings a string of hidden surprises in their newly revamped menu

2 mins

EMOTION AND INTELLIGENCE

Mercedes-Benz Malaysia presents the future of electric mobility with three new models from the Mercedes-EQ family

3 mins

Like Man, Like Watch

Created in 1904, the Santos de Cartier is based on the concept of form, the taste for minimalism and the precision of proportions, much like the career of its ambassador – Jake Gyllenhaal

2 mins

SPEEDY RECOVERY

Record-breaking success paves the way for the Swiss watchmaking industry to greater heights.

8 mins

THE MARK OF EXCELLENCE

Striving for his best with mindfulness and diligence in every step of his career, award-winning actor, writer and Global Brand Ambassador of Montblanc Chen Kun distinguishes himself as one of the finest of his generation and a master of his craft.

6 mins

THIS IS AQUAMAN

Guardian of the future and 2021 Rolex Awards for Enterprise Laureate Luiz Rocha is part of a new generation of scientist-explorers committed to keeping the planet perpetual.

9 mins

TEST OF TIME

Montblanc’s Institut Minerva de Recherche en Haute Horlogerie where the stillness of time brings about artisanal reckoning of it.

5 mins

SENSE OF DIRECTION

Bell & Ross managing director Fabien de Nonancourt discusses the significance of the BR 03-92 Radiocompass and what has been instrumental in the success of the brand

9 mins

SUPERFINE

With eight world records in as many years, Bulgari has catapulted from jeweller to bona-fide watchmaker. We asked Antoine Pin, Head of Bulgari watchmaking, what’s next?

6 mins

THE SPIRIT OF THE 1990S

In celebration of its 118th anniversary, Oris introduces the Hölstein Edition 2022, inspired by the iconic Full Steel Worldtimer from 1998

5 mins

FINAL DASH

Hermès draws on its traditional skills in opening a dedicated watch strap workshop in Bienne, where precision engineering meets the ancient craft of leather work.

3 mins

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Augustman Malaysia Magazine Description:

Augustman Malaysia Magazine is a monthly men's lifestyle magazine published by Hubert Burda Media Malaysia Sdn Bhd. It is available in print and digital formats.

The magazine is aimed at affluent and successful men in Malaysia. Augustman Malaysia Magazine features the latest trends and developments in men's lifestyle, including fashion, style, grooming, watches, cars, and travel. The magazine also features in-depth interviews with celebrities, fashion designers, and other influential figures in the men's lifestyle industry.

Each issue of Augustman Malaysia Magazine features a mix of editorial content, including:

* Fashion spreads: The magazine showcases the latest fashion trends from Malaysia's top designers and boutiques, as well as international luxury brands.
* Style features: Augustman Malaysia Magazine provides tips and advice on how to dress well, from the latest trends to timeless classics.
* Grooming features: The magazine covers everything from skincare and hair care to shaving and fragrance.
* Watches and cars: Augustman Malaysia Magazine reviews the latest watches and cars from around the world.
* Travel features: The magazine highlights the best travel destinations for men, with a focus on luxury hotels and resorts.
* Interviews: Augustman Malaysia Magazine features interviews with celebrities, fashion designers, and other influential figures in the men's lifestyle industry.

Augustman Malaysia Magazine is a must-read for any man who wants to stay up-to-date on the latest happenings in the men's lifestyle scene. The magazine is known for its high-quality photography, its stylish design, and its informative and engaging articles.