Automotive Electronics (AE) has aided higher safety, enormous connectivity, better cabin comfort, lower emissions and improved drivability. AE content has been increasing steadily over the years, and it is projected to further increase by double percentage points year-on-year due to electric and hybrid mobility, autonomous and connected transportation, super-connectivity and stricter carbon footprint norms.
Data claims that innovations in semiconductors being used in AE have catapulted their bigger penetration in the auto industry and its support infrastructure. Currently, AE semiconductors have a footprint of $ 340 to $ 380 per vehicle depending on the range of features.
Connectivity and automotive infotainment have changed the AE backdrop due to the consumer mindset of being entertained and connected round the clock. The auto industry’s challenge is in the gap of pace of development and implementation of AE in its vehicle launches versus the pace of development of smartphones and communication networks.
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