CATEGORIES

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

A huge and young audience is flocking to the 'ask and you shall receive' platforms for communication and commerce.

How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media

The Quantico star talks social media, die-hard fans and the changing face of television.

Going All-In On Influencers

Why More Brands Are Bringing Social Power Players Into The Design Process.

Signal Planning Removes Static

Smart Data Allows Media Execs To Stop Using Panels, Predictions—And Funnels—To Find Real Consumers.

Jesse Palmer

Keeping An Open Mind Helped This Former NFL Quarterback Find New Careers In Reality Tv, News And Entertainment.

A Different Kind Of Live TV

NETS ARE LAUNCHING FESTIVALS TO REACH FANS AND BRANDS.

A Cashmere Life

RYAN FORD’S JOURNEY FROM HIP-HOP JOURNALIST TO CHIEF CREATIVE OFFICER AND SNOOP DOGG PARTNER. 

​Esports Goes Pro

The NFL And MIS Are Targeting Gamers And Advertisers With Their New Eleagues.

How Data Is Building A New Brand And Digital Video Economy

OTT And The Direct Economy Are Key Themes Underpinning This Year’s Most Innovative Cross-platform Content.

Political Power Players

CNN Commentator Van Jones On The Role Of Progressives In Tumultuous Times, Bridging The Political Divide And Embracing Change.

Snapchat Ramps Up Data For Downloads

The Popular Mobile App Is Improving Targeting For Its App-Install Ads. But Can It Compete With Facebook, Instagram And Other Rivals? 

Why Brands Are the Next Fake News Victims

Marketers must shed the ‘click’ fetish and make social platforms more trusted havens for their consumers.

Red Solo Cups

How an ordinary piece of injection-molded Polystyrene turned into the essential party accessory.

Why Media Brands Are Advertising

Publications Are Pushing The Importance Of Journalism—And Subscriptions.

Google & Facebook's Metrics Mystry

Marketers and agencies are pushing back on the digital duopoly of Facebook and Google after metrics and brand-safety snafus. Here’s how.

Why LGBT Equality Is Good for Brands

By Embracing A Fully Diverse Workplace, Companies Benefit From Empowered And Engaged Employees. 

Lady in Red

How A Long-Overdue Package Update Landed Brawny On Ellen’s Show. 

Mark Mullen

PLANE ACROBATICS HELP THIS VP OF STRATEGY DREAM UP KILLER EXPERIENCES FOR BRANDS.

The Super Bowl Is Colbert's Opening Act, and He's Ready to Make the Most of It

With a champion time slot following the Super Bowl, there’s no way the host of CBS’ The Late Show with Stephen Colbert is going to fumble his golden moment.

How the Wilson Football Found Its Way Into the NFL's Biggest Game

How an Ohio sporting goods brand found its way into the NFL's biggest game.

How Oscar Became Hollywood's Most Recognizable Leading Man

He's a trophy, a symbol and a legend. The story of Hollywood's original golden boy.

What's Being Done to Rein In $7 Billion in Ad Fraud?

There's plenty of blame to go around for how digital ad fraud became a monster. Here, some ways to beat it back.

Building Personalized Experiences

Why data is now the driving force behind event marketing success.

How to Rescue Advertising From Itself

Treat consumers with respect—like partners—and the proliferation of AD blocking will come to an end. 

The Big Data Fail In Digital Media Planning

Brands and agencies must create a closed and symbiotic loop with data and creativity.

Media Plan Of The Year

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies. Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.

How CEO Brian Whipple Transformed Accenture Interactive

How brian Whipple transformed Accenture interactive into a marketing leader for the digital age.

Big-screen Dreams

Why vice, buzzfeed and refinery29 are in the movie biz.

In-Store Innovation Keeps Customers Coming

THE RETAILPOCALYPSE MAY NOT BE QUITE HERE YET—AT LEAST FOR APPAREL. BY DIANA PEARL

How To Future-proof A Career In Marketing

WANTED: Creative pro with experience in Advertising, Blockchain, Copywriting, Pitching, Design, Marketing, Chatbots, IoT, Data Analysis, Art  Direction, Augmented Reality, UX, SEO Marketing, Mobile App Development, VR Editing, Artificial Intelligence, Voice Technology, Cloud Computing, Social Media and much more!