CATEGORIES

7 EFFECTIVE SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESS

You know how tough multitasking can get if you are on a small marketing team - running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business should invest his/her time in social media marketing.

FAMILY BUSINESSES CHALLENGES

All businesses face challenges, whether it is dealing with the changing economy, finding and hiring the right employees, or increased competition in the market. Family-owned businesses are not immune to these challenges. In fact, there is also a unique set of challenges that family-owned businesses have to face as a result of the nature of their business structure. It is important to understand what these hurdles are so that if you find yourself facing these issues, you can not only identify them, but you can proactively develop ways to overcome them.

GROWING INTERNET USAGE IN INDIA – FACTS AND FIGURES

Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users.

DOES YOUR BUSINESS NEED A CRM? (AN INTRODUCTION TO HUBSPOT . MORE THAN A CRM!)

Before we answer the million-dollar question, lets quickly understand “ What is CRM” CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of tools that allow a company to manage and analyse its own interactions with its past, current and potential customers

DIGITAL MARKETING – FROM STRATEGIES TO EXECUTION

Defining Digital Marketing Before we deep dive into digital marketing, lets have a quick look into ‘ what is digital marketing’? To begin with Digital Marketing is an umbrella term for all your online marketing, including search, social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media handles, channels and much more.

MILLENNIAL MARKETING – CHANGING FACE OF MARKETING FOR SMALL BUSINESSES

Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby.

11-STEP TWITTER MARKETING GUIDE FOR SMALL BUSINESSES

You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are - get to know about ways to promote your tweets of marketing ideas.

11 LOW BUDGET MARKETING TIPS FOR SMALL BUSINESS

One of the best tools that are available to startups and small businesses are advertising. All you need is to let people know about a product that you are confident about and know its mechanism and cost. Fortunately, there are multiple ways you can pull this off. The key to making your small business succeed is to make every dollar count. However, this can prove to be quite difficult to invest in ideal advertising routes that are expensive. Also, the most budget-friendly way to spread the word about your small business out there is through traditional advertising routes. Fortunately, there are multiple ways through which you can gain far-reaching advertisement for a minimal cost. There are 20 budget-friendly ways to market your small business:

Top 10 Linkedin Marketing Hacks For Small Businesses To Use In 2020

Yes, this piece of information is about how to market your small business in 2020 using the LinkedIn platform! You might be extremely excited about your recently launched startup and eager to watch it grow! Is it that simple? Of course, it is if you know how to leverage different networking sites!

7 Ways Marketing Will Change In 2020

With the growing advancement and evolution of modern technology, you can expect the things that are driven by technology to move at the same pace. Digital marketing is one of those things that is going to get affected by the way technology is advancing in 2020.

WHEN IS THE RIGHT TIME TO START YOUR BUSINESS LEAVING YOUR JOB?

Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating.

TECHNOLOGY PROPELS OPERATIONAL EFFICIENCY FOR SMEs

As we stand at the cusp of Industry 4.0, adoption of technology is the key differentiator in determining the success of SMEs.

MARKETING: AN IMPORTANT ASPECT IN CUSTOMER ACQUISITION, IN SPITE HAVING A GREAT FRANCHISED BRAND.

I have travelled almost all over the country and I have seen an important phenomenon across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices that they have to pick their stuff from.

LOW BUDGET MARKETING IDEAS THAT WORK PERFECTLY

Low Budget Marketing Ideas sounds interesting, isn’t it? Are you wondering if you will end up spending more than you’ve planned for? Well, if you want to gain more customers and make a profit then not marketing your products may turn out to be the biggest factor your business may fail.

HOW TO BUILD THE INITIAL MARKETING TEAM FOR A STARTUP

How to develop and grow a well-armed marketing team is of the essence for any developing or small company. Creating and running a sustainable marketing team could be one of the greatest challenges that any startup would face. You need to increase your personnel given your increasing customer base or while venturing into new market opportunities.

9 SALES TOOLS EVERY SMALL BUSINESS MUST HAVE

BASIC SMALL BUSINESS TOOLS

4 TIPS FOR SHOESTRING BUDGET PLANNING FOR MARKETING YOUR SMALL BUSINESS IN 2020

Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and sustain in the business unless you have buyers and for that, you need an extensive marketing strategy.

10 MISTAKES BUSINESS WOMEN MUST AVOID FOR SUCCESSFUL BUSINESS

In recent years, women-owned businesses have generated very little revenue in comparison to their male counterparts. Have you ever through what is coming in their way when it comes to conceptualizing business ideas that make bank?

Financial Schemes To Promote Women Entrepreneurship

To step out of the jungle of social taboo and patriarchal mind-set and to run a business is a huge challenge for women. But to finally win the aforesaid war and cross the hurdle of financial vulnerability is even a bigger challenge for women entrepreneurs in India. To make the business eco-system women-friendly and boost their participation in entrepreneurship, the government has introduced several banking schemes which are designed to augment women entrepreneurship and make provision for easy and cheap financial aids. These banking schemes come with features such as flexible lending terms, discounted interest rate, fewer or no collateral security, workable repayment conditions, etc. Listed below are different types of banking schemes available for women in business.

How Are Digital Payments Helping Transform The SME Industry?

In this new age of ecommerce and digital payments, we are walking towards transforming India into a major economic powerhouse.

Logistics In The E-Commerce Era

The ever-changing e-commerce scene has resulted in major changes in the way logistics work.

SUPPLY CHAIN MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES

Every organizational system, big or small, aims to control operations and execute projects in the most effective and efficient manner. Supply chain management is the apt system to integrate and connect a product’s workflow, right from acquiring raw materials to production and then distributing the products to customers in a highly systematic and streamlined manner.

KANIKA TEKRIWAL - FROM BATTLING CANCER TO FLYING HIGH IN THE AVIATION INDUSTRY!

“Use every no as a stepping-stone to success.

Corporate Tax Cut: The Long And Short Term Implications

The current slowdown of the Indian economy from 8% to a six-year low of 5% has put the government into a panic mode, where it is struggling to salvage the situation by making some huge economic decisions. Corporate Tax cut announced by Finance Minister Nirmala Sitharaman. The news came as a welcome surprise for the business community and is expected to play a significant role in recovering from the damage in the coming months.

How Small And Medium Businesses Can Go Global

Every business owner dreams of building a flourishing business that transcends the local boundaries and becomes a brand at the global level. These aspirations might seem farfetched in the beginning but in today’s globalised world, opportunities are plenty for those who are willing to take the plunge. Since, SMEs have demonstrated immense potential and emerged as significant contributors to the economy, the government has also started providing international platforms and encouragement to SMEs to go global. However, the process of ‘going global’ is not an easy one. It requires meticulous planning and methodical execution to be successful in the international market. Here is a simple roadmap to help those who might be perplexed about where to begin.

BYJU Raveendran: The Fascinating Story Of A Visionary

This mantra might sound pretty simple and straightforward, but in reality, it is the biggest challenge for a teacher to evoke joy in the process of learning. Children, who are the future of any nation, have fertile minds that need to be nurtured with good education for a brighter tomorrow. When the foundation of education is strong, the future of the society is secure. But, how can we ensure that the way we are teaching children is good enough? The answer to this question can be quoted in Byju Raveendran’s words i.e. “We need to make sure that students are not passive learners, but active learners”.

Upasana Taku's Mobikwik Journey

‘Kick up a storm or die trying’ is the mantra she followed at all times. Upasana Taku is a true example of how courage and determination can take you places you never dreamt of.

5 Top Technology Trends For Small Businesses

Globalization and technology have made it a lot easier for entrepreneurs to fulfil their dreams. Opportunities for businesses of all sizes to grow and succeed are innumerable. With promising trends emerging each and every year, more and more entrepreneurs are venturing into the world of business. The evolving technology is transforming the way people are developing and running their businesses. Understanding the fact that technology plays a vital role in the growth and efficiency of a business, vendors are developing tech tools that are highly beneficial and cost-effective too.

6 Ways To Handle Failures In Entrepreneurship

“It’s impossible to fail if you learn from your mistakes” quotes late Steve Jobs, Apple founder and former CEO.

5 Government Loan Schemes To Fund Your Small Business

India, one of the fastest growing economies in the world, has emerged as a major startup hub in recent years.