The intense lockdown India went through in the early days of the coronavirus outbreak is now over. We are in phase 6 of the unlock process and the economy is opening up rapidly. Indian consumers and companies have managed to survive, and perhaps even made positive strides as the economy went through the different stages of unlock.
In an article titled ‘Seize the opportunity’, which appeared in the August issue of this magazine, we had identified rethink, reset, and restart as the three stages that need to be implemented as the economy opens up. We continue this time around with an extended focus on the ‘restart and after’ phase by focusing on three important types of brands.
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