From the time it hit New Delhi’s fashion circuit two years ago, Agashe is slowly turning out to be fashionistas’ latest shopping haven in the capital. In conversation with MARWAR, founder Sheena Agarwaal talks about making her multi-designer store a platform for both budding and established designers while offering a fresh assortment of contemporary wear that is attuned to the city’s fashion tastes.
YOU KNOW YOU HAVE A GREAT BUSINESS idea when you have a concept that works, and more importantly, when it solves a problem that's there or you have encountered personally. This is true in the case of New Delhi-based entrepreneur Sheena Agarwaal, who is the founder of multi-designer store ‘Agashe’.
The beginning
It all began when Agarwaal was prepping for the biggest event of her life—her wedding. At that time, she discovered, somewhat surprisingly, that there were no bridal ensembles to suit her palette as a young bride in New Delhi, the fashion capital of the nation. Agarwaal says, “When I was shopping for my trousseau, I failed to find styles which were to my liking in New Delhi. So I found myself shopping a whole lot more in Mumbai and Kolkata.” This obvious gap in New Delhi’s fashion universe prompted her to consider creating a space which would stock apparel from not only established names but also upcoming designers with stellar design sensibilities. And that is how Agarwaal’s brainchild, Agashe was born in March 2016, the name ‘Agashe’ being a mix of the first three letters of her surname and name.
Experience is the key to success
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