In a world where brands target customers on the move, SMS remains an essential part of marketing and communications strategies.
Over and above providing a simple and cost-effective way of communicating with customers, the benefits of SMS are hard to ignore. Here are our top six reasons why companies still choose SMS:
1. SMS Reaches Worldwide
SMS is one of the few technologies that reaches people regardless of where they are. You can send an SMS message to any mobile phone on any mobile network, in any country in the world.
2. SMS is Reliable
The sending and receiving of SMS messages is not reliant on an Internet connection or access to data, making it more reliable than Internet-based communication channels such as WhatsApp and voice channels, such as VoIP.
3. SMS Costs Money, and that’s a good thing!
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