Companies in every industry across the globe face a key positioning challenge; their business model does not position them as the best low-cost or best proposition option. All is not lost. Every company has a silver bullet at their disposal to give them a competitive advantage.
Companies are adjusting daily to unpredictability and uncertainty, driven by volatile global economies and a widening range of threats challenging even the world’s leading organisations. Many businesses will be extinct within 10 years. Consider this data.
Only 12% of the Fortune 500 companies of 1955 exist today and a study from the John M. Olin School of Business at Washington University estimates that 40% of today’s Fortune 500 companies on the S&P 500 will no longer exist in ten years.
There is no doubt the business playing field has changed and every company will face extraordinary disruption over the next decade; a disruption driven by market forces far greater than the challenging business context in an industry and region. This disruption is fuelled by technology as well as companies seeking alternative revenue growth opportunities outside their saturated market industries and geographies.
The result will be market transformations all companies will face, in every industry, from consumer products to professional services. No organisation will be spared.
HOW THIS IS IMPACTING REVENUE GROWTH AND SALES ORGANISATIONS
There are numerous problems and consequences associated with market disruption, equally applicable to both B2B and B2C companies.
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