CATEGORIES

YouTube Is Ready to Take on TV-Sized Budgets

Google plots a multipronged strategy - using talent like Rachel Levin - to make its video arm the biggest draw for TV dollars.

Poetry In Motion

WHY COCA-COLA, UNDER ARMOUR AND MORE HAVE TAPPED POETS TO WRITE COPY FOR THEIR ADS. 

Meet The Parents

WHY MOMS AND DADS HAVE SKILLS THAT CAN BE A HUGE COMPETITIVE AND CULTURAL ADVANTAGE

Let's Do It Live

MARKETERS CUT THROUGH THE CLUTTER BY CREATING ADS ON THE SPOT.

Ads Go Hollywood

WHY BRANDS ARE FAKING OUT CONSUMERS WITH CAMPAIGNS DISGUISED AS MOVIE TRAILERS.

Country Strong

WHY BRANDS LIKE KFC, BUDWEISER, WAFFLE HOUSE AND MORE ARE BUZZING ABOUT COUNTRY MUSIC.

Liquid Paper

HOW A PIONEERING SINGLE MOM’S INVENTION HAS BEEN FIXING TYPOS FOR 60 YEARS.

Fixing Marketing's Identity Crisis

By Reclaiming Their Data Destiny and Adopting an Indentity-based Approach, Brands Can Regain Their Swagger.

The Cutting Edge

How Bevel Founder Tristan Walker Applied Big Data to an Age-old Problem and Found Success.

Molly Smith

The Funny Or Die Creative Behind Monetizing Some Of Your Favorite Viral Videos.

16 Innovative Marketing You Need To Know Right Now

Sex Dust and Naked Juice have nothing to do with the San Fernando Valley’s once-thriving porn industry.

Busy Philipps On Redefining Late Night, And Why L.A. Is ‘The Best'

The actress, best-selling author and instagram star on redefining late night, and why L.A. is ‘the best'.

What CPG Brands Can Learn From Startups

They need to integrate the digital savviness and flexibility of entrepreneurs.

Are You (User) Experienced?

User experience design is everything, and most brands suck at it. Here’s why it’s so hard.

Get Smart

HOW IN-HOME TECH HELPS UTILITIES AND THEIR CUSTOMERS SAVE ON ENERGY.

5 Super Bowl Ads To Watch For

From The Funny To The Scary To The Downright Puzzling.

Small Shop. Big Ideas.

Brunner’s 84 Lumber Super Bowl ad on immigration in 2017 is just as relevant today.

Mikaela Shiffrin

HOW THE WORLD’S NO. 1 FEMALE SKI RACER TURNS HER WINNING STREAK INTO MARKETING GOLD.

Jessica Pels

HOW OPENING DOORS TO NEW COVERAGE PUSHED COSMOPOLITAN TO NEW HEIGHTS.

Why In-house Is In Demand

THE TIDE HAS TURNED, WITH AGENCY CREATIVES MOVING CLIENT SIDE.

Meet The New Broadcast TV Chiefs

After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.

Marketing Needs To Be Inclusive

Diversity efforts must be authentic and go further than checking off a box.

How To Manage Relationships With Toxic Clients

Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus.

Diversifying In Advertising Requires Creativity And A Drive For Instilling Fairness

Company output won’t be inclusive if your workplace isn’t.

Democrats' Hollywood-Style, Dramatic Ads Stand out In a High-Stakes Midterm Season

Democrats bet on documentary-style videos in a high-stakes midterm season.

Why The Famed Logo Of Versace Is Turning Heads!

Inspired by an ancient ruin, medusas head is among the strangest marks in fashion.

The Missing Connection Between Consumers And Brands

Messaging may be the key.

Perceptual Competition: Threat Or Opportunity?

YOUR TRUE COMPETITORS MIGHT NOT BE WHO YOU THINK THEY ARE.

China Calling

THE NATION’S POST- DESKTOP MOBILE-TO- OFFLINE GAME PLAN LEAVES NO ROOM FOR M2O DENIERS. 

The Importance Of Being Martha

SHE STARTED A HOME-EC RENAISSANCE, BUILT A MEDIA EMPIRE AND TAUGHT SNOOP HOW TO MAKE BROWNIES. SHE IS MARTHA STEWART, AND SHE’S STILL AS INFLUENTIAL AS EVER.