All watch brands hope to have an icon in their collection at some point in their history a readily-identified watch that passes the test of time, that becomes a signature of its maker's ethos year after year. But few names in watchmaking can claim that their icon is more than 150 years old; that it is as much an expression of technical expertise as it is an expression of a certain aesthetic; nor that, in times in which the names given to watches can lack a certain romance, its apex expression carries the rather unexpected moniker of La Esmeralda. This is Girard-Perregaux's Bridges collection.
"Some icons are such that people think of them before they think of the brand behind them. And collectors tend to want a Bridges model first and La Esmeralda is exemplary of the collection," says Clemence Dubois, chief product officer for Girard-Perregaux, newly independent again after the luxury conglomerate Kering Group sold it, and sister brand Ulysse Nardin to the brands' own management group Sowind. It was, essentially, a management buy-out.
Consider the latest edition of Girard-Perregaux's Bridges tourbillon watches - a La Esmeralda in gold, part of the company's 'A Secret' Eternity Edition line. By modern tastes, the design might certainly be considered ornate, with hand-engraved case, grand feu enamel dial and even hand-carved relief of two horses, one apparently galloping along the inner circumference of the bezel. There is the concave bevelling, rather than the usual rounded or flat finish, which Girard-Perregaux pioneered. But that busyness of form belies a backstory of progressive and super-contemporary design.
FUNCTIONAL ARTISTRY
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