It has been a few years since we last caught up with you (2021). In that time, it seems like Tissot has gone from strength to strength. How has the brand handled the continuing success of the PRX collection (one of which is the remarkable watch on the cover this issue)?
The continued success of the PRX Collection has been an incredibly rewarding journey for Tissot. From the moment we launched the PRX, we knew it would resonate with our audience. The demand has surpassed our expectations. Selling many more units than we initially forecasted is a testament to the strong connection our customers have with this iconic collection.
To build on this success, we've expanded the PRX line with new models and special editions that truly capture the spirit of the brand. One of the highlights this year is the PRX UFO Robot Grendizer, a collaboration that brings together the best of Swiss craftsmanship and 70s design with the beloved manga pop culture of the same era. This project is particularly special to me, as Grendizer was a favourite of mine growing up. Working with the legendary Go Nagai, the creator of Grendizer, has been an absolute honour.
This collaboration has not only added a new dimension to the PRX Collection but has also delighted both longtime fans and new customers alike.
The PRX continues to be a must-have timepiece, and we’re excited to keep surprising our audience with new and innovative offerings. The future of the PRX is bright, and we’re thrilled to be on this journey with our customers.
At the same time that Tissot has been raising its profile, you too have been growing with the brand. What are some of the things you have learned in this time?
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