With three awards (two for watchmaking and one for wine), 2017 has been a bumper crop year for Chopard CEO Karl-Friedrich Scheufele, and he shares how he has quietly carved a place in history for his brands in two highly competitive industries
Speaking with Karl-Friedrich Scheufele, co-owner and co-president of Chopard, and as of 2012, owner of the 100-hectare Château Monestier La Tour wine estate, one gets the sense that 2017 couldn’t be ending on a much higher note. After all, Scheufele was speaking to us as a winner of recent top honours in watchmaking, with the L.U.C Full Strike taking the GPHG 2017 “Aiguille D’or” Grand Prix and the Chopard Lotus Blanc taking the jewellery watch prize. It is especially poignant considering that just last year, his “project” with the Chronométrie Ferdinand Berthoud had also achieved the “Aiguille D’or”.
“It’s been a great year,” he says as he offers a firm handshake while we take our seats at the dining table in his suite at the Waldorf Astoria Beijing. “Yes, we noticed the gold medal sticker on the bottles of Bergerac Château Monestier La Tour,” we counter. A twinkle in his eye, he offers a joke, “There’s always appetite for more awards.”
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