CATEGORIES

PHD

The massive win of the $3 billion Global Volkswagen account put the shop over the top.

Brandi Halls

MEET THE HEART BEHIND LUSH’S FAMED ETHICAL CAMPAIGNS AND AUTHENTIC MARKETING.

The Stranger Things Kids On How To Reach Gen Z

STARS OF NETFLIX’S ’80S SCI-FI THRILLER SHARE THEIR SOCIAL, STREAMING AND GAMING OBSESSIONS. 

A&E's Retreat From Scripted TV Pays Off

THE NETWORK GOES AGAINST THE GRAIN— AND ENGINEERS A SURPRISING RATINGS TURNAROUND.

Big Bang's Big Prequel

AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.

‘Watch What Happens After'

BRAVO AND 360i TAKE THE NETWORK’S LATE-NIGHT SHOW TO SOCIAL MEDIA.

Why Generosity Is Your Most Important KPI

THROUGH OPEN AND SUPPORTIVE COLLABORATION, ‘THE IDEAL SOLUTION BECOMES CLEARER MORE QUICKLY.’ 

Ecommerce Is The New Box To Check

AMAZON HAS LED THE WAY IN TURNING WEB COMMERCE INTO AD SALES. CAN A BULK-GOODS STARTUP BE THE NEXT BIG THING?

Twitter's Livestream Takes Flight

After facing criticism for slow growth and innovation, the social platform’s video offering could be what saves it from itself

Amy Astley

Architectural digest’s new editor plans to bring in younger readers, especially online by adding new verticals. 

Murdoch's Bet On Business News Pays Off

A POPULIST MESSAGE—AND TRUMP—HAS HELPED MAKE FBN NO. 1 IN TOTAL VIEWERS.

Swarovski

HOW AN INDUSTRIOUS AUSTRIAN LAD WOOED HOLLYWOOD AND BIRTHED AN EMPIRE OF BLING.

Returning Shows Get Extreme Makeovers

KEVIN CAN WAIT AND ONCE UPON A TIME HOPE CAST AND STORYLINE OVERHAULS WILL BOOST RATINGS AND WOO ADVERTISERS.

Ruth Gaviria

Entercom’s brand architect moves seamlessly from tv to radio.

VB & P Venables Bell & Partners

Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016.

Scott Goodson

THE STRAWBERRYFROG FOUNDER TALKS ‘CULTURAL MOVEMENTS’ AND WHAT BRANDS CAN LEARN FROM TRUMP’S STRATEGY.

Dippin' Dots

THIRTY YEARS SINCE ITS INVENTION, THIS ‘ICE CREAM OF THE FUTURE’ IS STILL HELPING US CHILL OUT. 

Public Editors Need Not Apply

WHY PUBLICATIONS IN THE #FAKENEWS ERA ARE DITCHING OMBUDSMEN.

Media Plan Of The Year

From a shocking billboard activation to a movie trailer that morphs into a tourism ad, these honorees brought both creativity and insights to the most innovative media plans of 2018.

Serena Williams Causes and Companies With Equal Determination And Finesse

She’s a sports icon, designer, investor, channeler of parenting advice, philanthropist and, of course, branding tour de force. And she’s not done yet.

Make Media Great Again

The line between sponsored and editorial content needs to be reinforced.

The Future Of In-Housing

Media agencies and marketers debate clients taking programmatic in-house.

Kevin Hart Seriously Next Level

Not only is the Comedian's Branding game on point; He's alsoredefining the celebrity endorsement.

Can CBS Make Murphy Brown A Hit—Again?

It could face a tougher path than the other successful 90s revivals.

Flip The Script

More Shops Pivot To Production As The Race To Make Faster, Cheaper Content Heats Up.

Let's Face It

Meta Marketing Is Back In Vogue. Here’s Why. 

The Lifelong Road To Full Service

It’s A Never-ending Journey In An Ever-changing Environment.

Nat Geo's VR Helmet Blasts Off With The Right Stuff

Mccann N.Y. Earns Adweek’s Top Prize for creative innovation.

Is It Time To Take A Stand Or Stand Down?

In the age of Trump, creatives are still cautious, but a renaissance may be coming

Virtual Influencers Are The Latest Branding Tool

Virtual Influencers are brands’ lastest social tool.