My guilty pleasure
Cosmopolitan India|September- October 2024
POV: Why watching cringe content on the Internet is my survival strategy.
Malika Halder
My guilty pleasure

It's 10:53pm on a Tuesday, and I'm sitting on the couch, staring at my phone. Not because I'm reading a literary masterpiece or catching up on current events (don't get me wrong here; I have worked in the newsroom for years and I still love it...but at this hour, thanks, but no thanks), but because I am watching a male influencer make a parody reel of the very trending Asma doll (yes, yes, the one that claims to make anyone and everyone chitta). The dialogue delivery is painfully awkward and there is nothing cerebral about it. Yet, I CANNOT stop looking at it-my God, it's gloriously cringe.

In the next room, my five-year-old twins are sleeping peacefully (thank me for such "very British" habits). My husband has a graveyard shift and is in office. As I enjoy my very little but much-deserved "me time", I invariably find myself binge watching cringe content on Instagram-I often refer to it as a lifet raft in my sea of chaos.

Okay, I admit it: I love cringe content. There, I have said it. I call it my little escapade from the relentless cycle of deadlines, edit meets, meal preps (can someone please decide for me what to eat/feed three times a day), charting out weekend activities, and trying to keep two tiny humans healthy and happy.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM COSMOPOLITAN INDIAView all
Worth your salt
Cosmopolitan India

Worth your salt

Your taste buds need these four new restaurants and menus around the country!

time-read
2 mins  |
January - February 2025
What do women really want from PORN?
Cosmopolitan India

What do women really want from PORN?

Can we ever consume porn without guilt? Catriona Innes went on set to find out...

time-read
10 mins  |
January - February 2025
Do we really have to be "healed" to date?
Cosmopolitan India

Do we really have to be "healed" to date?

Because, come on, we're all beautiful works in progress...

time-read
7 mins  |
January - February 2025
It's time you got bored
Cosmopolitan India

It's time you got bored

A week-long digital detox may not have made me more productive, but cutting out fake dopamine is definitely my latest tool for creativity.

time-read
5 mins  |
January - February 2025
Indo Warehouse is playing it by ear
Cosmopolitan India

Indo Warehouse is playing it by ear

Co-founders of the record label open up to Cosmo India about expensive underwear, being workaholics, and performing at Coachella later this year.

time-read
7 mins  |
January - February 2025
7 Strangers Happenstances Stories
Cosmopolitan India

7 Strangers Happenstances Stories

What went down when Silvia Sachdev decided to go stranger-hunting for a week.

time-read
4 mins  |
January - February 2025
IRL, NOT URL!
Cosmopolitan India

IRL, NOT URL!

Want a modern-day meet-cute? Here are some people who are making it happen

time-read
7 mins  |
January - February 2025
Is online dating over?
Cosmopolitan India

Is online dating over?

It might be the easiest way to find love in a digital world, but dating app burnout is the highest it's ever been.

time-read
5 mins  |
January - February 2025
The hottest sports story you'll read all year
Cosmopolitan India

The hottest sports story you'll read all year

There's a reason romance author Ana Huang has sold more than 8 million books. And the reason is... well, see for yourself in this exclusive excerpt of her highly anticipated novel The Striker, about her fanfavourite hero, pro soccer star Asher Donovan, and former ballerina Scarlett DuBois. Is there sexual tension? Yes. Will there be steam, sweat, and exertion? Yes. Should you stop reading this intro and start diving right in? Yes.

time-read
10+ mins  |
January - February 2025
You've just been outvoted retinol: Enter exosomes
Cosmopolitan India

You've just been outvoted retinol: Enter exosomes

This new ingredient is leaving the clinics and joining our beauty shelf with promises of multipurpose everything.

time-read
3 mins  |
January - February 2025