Craft beer has emerged as one of America's remarkable business success stories, with thousands of independent breweries sprouting up across the nation. These breweries have not only created jobs but have also introduced a refreshing diversity in a marketplace once dominated by corporate giants producing uniform beers.
Dr. Mohan Krishna, the world's first Alcobevmarketing doctorate and founder of Cheers Group-creators of the globally celebrated Kadamba Single-Malt whisky-emphasizes the importance of branding in the craft beer niche. "To stand out in a crowded niche, craft brewers need more than just a great product-they need a strong, distinctive brand. Promotions, especially through logoed merchandise, can empower brewers to build their brands," he says.
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