Follow the bear
220 Triathlon|October 2022
You might have spotted swimmers proudly wearing a polar bear on their chests... But what does it mean? With 40 years in the industry, we meet the man behind that iconic logo and the Snugg wetsuit brand...
Helen Webster
Follow the bear

Enter the world of triathlon and pretty soon you’ll hear whispers of a wizard at work. A man who can craft your triathlon wetsuit to suit just you. Measurements will be taken, buoyancy discussed, thermal comfort noted. “I’m on the waiting list,” these whisperers say. “I’m going to see Malcolm.” Within time, you’ll start to notice the signature of the wizard – athletes branded with a white polar bear across their chest, wearing a wetsuit you may not recognise from the advertising of the big brands.

Actually – scratch the fluffy creative editorial intro here. Nobody whispers about Snugg wetsuits, they shout about them. The brand has been going so many years it’s ingrained in triathlon history. As for the wizard himself? This is Malcolm Ball and he’s stood in front of me in board shorts and a T-shirt, brandishing a huge set of neoprene shears and a tape measure and looking more like an ageing surfer dude than a wizard.

SURF ORIGINS

We’ve been trying to get some time to interview Snugg for these pages for a couple of years now, but the team are so busy keeping up with demand for their made-to-measure swim and surf wetsuits that they simply haven’t had time to fit us in. As the only company we’re aware of providing this service and with open-water swimming seeing such a boom, that’s not suprising. So what’s the story behind this man and his unique business?

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM 220 TRIATHLONView all
How to Carb Load - Packing your working cells with carbohydrates in the build-up to your big race is a proven strategy to race stronger and faster...
220 Triathlon

How to Carb Load - Packing your working cells with carbohydrates in the build-up to your big race is a proven strategy to race stronger and faster...

Whichever distance triathlon you're racing, the intensity and duration of your activity will see your body tap into its stores of carbohydrates (in the form of glycogen) to power your effort. While it's possible to top up your tank on the go, it's better to start your event with your stores full to the brim.

time-read
5 mins  |
October 2024
The Olympic Champion - On 31 July, Great Britain's Alex Yee put together arguably the greatest one-day performance we have ever seen at an Olympic Games to win gold. And we were there at the finish line to speak to tri's new poster boy...
220 Triathlon

The Olympic Champion - On 31 July, Great Britain's Alex Yee put together arguably the greatest one-day performance we have ever seen at an Olympic Games to win gold. And we were there at the finish line to speak to tri's new poster boy...

The opening line of the race report read how 20 years on from New Zealand’s first and only Olympic triathlon gold medal, Hayden Wilde had put in a careerbest performance to regain the title for his nation. Then Alex Yee comes around the corner.Yee’s charge, seemingly from nowhere on the final lap of the 10km run in Paris, didn’t just help him become the most decorated Olympic male triathlete of all time, and didn’t just cap a rivalry that has been building for six years, it left seasoned watchers of swim, bike, run in awe. It will go down as one of the greatest triathlon races; Yee, still just 26, as one of the greatest triathletes. His medals from Paris added to the two from Tokyo, leaving his haul at two gold, a silver and a bronze, and counting.

time-read
5 mins  |
October 2024
"I HAVE THE OPPORTUNITY TO INFLUENCE THE GROWTH OF TRIATHLON"
220 Triathlon

"I HAVE THE OPPORTUNITY TO INFLUENCE THE GROWTH OF TRIATHLON"

British Triathlon CEO Ruth Daniels talks Paris, her plans to grow tri and her own personal goals... knees allowing

time-read
2 mins  |
October 2024
ZWIFT RIDE
220 Triathlon

ZWIFT RIDE

£1,199.99 Zwift's new Ride is an indoor bike that might help you break your PB... but won't break the bank

time-read
1 min  |
October 2024
PARIS SHOWED THE VALUE OF OLYMPIC EXPERIENCE
220 Triathlon

PARIS SHOWED THE VALUE OF OLYMPIC EXPERIENCE

With the spotlight on triathlon like never before at these Games, debutant athletes talked about being overwhelmed by the unique environment

time-read
3 mins  |
October 2024
GAMES AT THE GAMES
220 Triathlon

GAMES AT THE GAMES

After watching and enjoying the Olympic triathlon events, Brunt amused himself by playing the 'guess how far into each event I would die' game...

time-read
3 mins  |
October 2024
WHERE EAGLES DARE
220 Triathlon

WHERE EAGLES DARE

With little heat prep, the wrong gear choice and a course-recce mistake, would experienced extreme triathlete Sean McFarlane soar like an eagle or drop like a stone in Italy?

time-read
7 mins  |
October 2024
HOW TO INCREASE RUN PACE WHEN FATIGUED
220 Triathlon

HOW TO INCREASE RUN PACE WHEN FATIGUED

The ability to dig deep in the latter stages of a race helped Alex Yee achieve Olympic gold. Here Ben, a member of Team GB's coaching staff in Paris, explains how you too can find that extra gear...

time-read
10+ mins  |
October 2024
BUYER'S GUIDE: BIKE COMPUTERS
220 Triathlon

BUYER'S GUIDE: BIKE COMPUTERS

Log your rides, find your way and monitor your multisport training with a quartet of impressive bike computers...

time-read
7 mins  |
October 2024
POLAR GRIT X2 PRO
220 Triathlon

POLAR GRIT X2 PRO

\"You can't be anything other than impressed with the GPS, whose design is one of the significant changes to the V3\"

time-read
2 mins  |
October 2024