BrandKnew Magazine - January 2018

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We have rung out the old and brought in the New. Here’s wishing you & yours a BrandKnew 2018 loaded with actionable insights, brand wellness and perpetual prosperity. This issue we are digging deep on quite a few issues that will tickle and excite the imagination of brand marketers. For eg What will be in store for Advertising this year. And the 5 Marketing Trends that will influence the budget for 2018. We take a hedge and say it as it is that Nike’s ‘ Just Do It ‘ is the best brand story ever created. We extend that a bit through the feature on How to tell a great brand story. Those at the fulcrum of Content Marketing will adore the article on The Secret to Successful Content Marketing. The feature on Global Packaging Trends will excite many a marketer especially those in the CPG sector. Place has a place in marketing is best exemplified by the story on the same subject in this issue. There is ample more to soak in as we look ahead to embrace some exciting and challenging times. Until the next...

BrandKnew Magazine Description:

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.