Arnon Media Marketing Branding and Advertisements Review - August 2017

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A look at the many layers of branding and advertising

We hope the first edition of Arnon Media has given you an insight on what one can expect through the magazine. The magazine is in its initial stages and your valuable comments, suggestions and insights on how the magazine can be made interesting for you are welcome. The focus in this edition is on branding strategies and there are a number of insightful articles that provide more information on the same. As branding is one of the most integral aspects of any product or business, the cover story of this issue which focuses on branding strategies provides you with guidelines to promote your brand better.
This month has brought with it a number of concerns regarding GST. With GST being introduced, it is expected that the advertising industry might be subjected to a higher service tax which could move up from 15% to 18%. This means that brands might end up paying a little more as part of the service tax. In this day and age, evaluation is a key factor in improving oneself. The article on evaluation of marketing staff helps entrepreneurs understand that evaluation of staff performance is integral to the success of an organisation. Onam, the harvest festival of Kerala is just a month away and most major brands are expected to spend a substantial amount of money on seasonal branding. The trend reveals that the home appliances sector can be expected to have a higher turnover when compared to the last season. Other articles for readers include the amazing story of Amazon’s Jeff Bezos who surpassed Bill Gates to become the richest man in the world, a look at how the epic film ‘Baahubali 2-The Conclusion’ had garnered a huge buzz even before its release thanks to its tie-up with several popular brands and also a look at sure-fire methods to promote content on online media. We hope you have a great time reading our second issue of ‘Arnon Media!
Happy Reading...