Business World Hotelier- March - April 2023

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OF EVERYTHING the hotel industry offers, it is food that
resonates the most with guests. For them, especially those
in India, food is intricately woven into holiday plans. It is a
well-known fact that India’s connection with food is more than
just taste. Being as family-oriented as Indians are, meals are
usually the time of the day when all members of the family sit
together and catch up with each other. In fact, most of our
important conversations happen over food and in all homes,
at the centre of atithi satkaar is food – a delectable spread
that leaves guests chanting – yeh dil maange more...
With a connection this strong with food, coupled with
the growing affinity to spend and fine dine, it is no wonder
that food and beverage has become a game-changer. The
pandemic has led to refined tastes and the generation today
believes more in spending on worthy experiences than on
savings. And they don’t hesitate to speak out when they
don’t get their money’s worth.