Salon International - January 2021

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Hope springs eternal, and Salon International-India’s 12th Anniversary Special is all about a promising tomorrow. We began our journey with hope in our hearts and an unwavering determination to bring about a positive change in the mindsets of people. Back then, the beauty business was an unorganised cluster of parlours being run by wealthy owners who lacked skill and training. Those who were desirous of education travelled abroad as in India there were no beauty schools. Needless to say, learning was done on the job. Over time, however, the situation improved and with thearrival of international professional brands in the country there was some semblance of order. Cut to today and I have to say, the industry has come a long way! Within a decade the beauty and wellness industry has grown manifold and guess what – there is potential for stupendous growth still!

Or so we thought. 2020 came and we were struck by the deadly pandemic. The impact was so debilitating that several brands and establishments decided to wrap up their operations, while some decided to go slow. With this as a backdrop, the In Focus section has been created. We speak to stakeholders for their views on the status of the industry, their renewed marketing strategies and business recovery plans for FY21-22. As they say, hope floats.

Salon International Magazine Description:

Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry.

It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more.

A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer.

A collector's item, Salon International is a must for new entrepreneurs and established players, both.