Salon International - February 2021

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They say about the month of February that there is everything to hope for and nothing to regret. The adage holds true for the time we were in and the time we are in now. The pandemic is slowly ebbing away and as the number of cases are going down in some cites, employees are coming back, and what’s more, even malls and shopping areas are seeing a higher footfall. We can only hope for the pandemic to go away and some semblance of normalcy to return in in our daily lives.

In In Focus, we highlight the important role of distributors in the industry. Selecting a product, researching the market research, understanding the manufacturing and distributor engagement model are just some of the responsibilities of a distributor. We share the views of some of the top-end distributors on the new normal and changed scenario of doing business in the times of Covid-19.

In the Hair section, we meet up with Alexis Ferrer, the finalist at AIPP Awards, the British Hairdressing Awards in the International Collection of the Year category, and being chosen the Spanish Hairdresser of the Year 2020-21 at the Fígaro Awards. He shares his journey. Rafael Bueno presents Lake of Love collection, a mesmerising photo essay dedicated to loveand togetherness. On the home-front, Hardik Malde looks back and tell us how he got into hairdressing. When he started out all he had were encouraging parents and an undying resolution to make it happen. He shares thoughts on the craft.

Salon International Magazine Description:

Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry.

It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more.

A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer.

A collector's item, Salon International is a must for new entrepreneurs and established players, both.