ADWEEK - March 28, 2016
ADWEEK - March 28, 2016
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Med Alert - Pharmaceutical firms fight to keep marketing to consumers as Congress looks to limit it.
Feel-Good Ads - From depression to E.D. spots, a sampling of pharma’s most compelling creative
Health Agent- CMO Norman de Greve on CVS’ evolution from corner drugstore to healthcare company
Gawker vs. Hulk; Adobe takes on Google and Facebook; Belgium media blitz.
Baseball gets social; diversity dominates 4A’s; glam hunters; McCann Health’s Jeremy Perrott.
Curing the ills of pharma marketing.
Living Proof’s Anne-Marie Kline.
Purell is killing it—germs, that is.
St. Louis-based Ansira.
Blake Mycoskie, founder of Toms.
Don’t mess with country star Luke Bryan on Twitter.
Baseball Looks For Its Fountain Of Youth
Rob Manfred kicks off second season at the helm of MLB with an increased social play to win young fans back to the national pastime.
5 mins
Under Fire From Washington, Pharma Is Fighting to Repair Its Reputation
As Washington considers limiting consumer pharmaceutical advertising, the industry tries to burnish its image.
9 mins
ADWEEK Magazine Description:
出版社: ADWEEK, LLC
カテゴリー: Business
言語: English
発行頻度: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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