ADWEEK - January 28, 2019
ADWEEK - January 28, 2019
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The Super Bowl Issue
5 Super Bowl Ads To Watch For
From The Funny To The Scary To The Downright Puzzling.
3 mins
Why Brands Are Increasingly Tying Their Big Game Buys To A Cause
Why brands are increasingly tying their big game buys to a cause.
3 mins
How The League's Super Bowl Spot Will Kick Off Its Centennial Celebrations
The NFL is kicking off its 100th-season celebrations with a Super Bowl spot featuring 1 fancy banquet, 50-plus football greats from the past and present, 3 of the sport’s female stars, 1 of the world’s top fortnite players and 1 epic, cake-crushing fumble. And Adweek was on set to capture the play by play.
9 mins
The MVP Of Super Bowl Ad Sales
CBS president and chief advertising revenue officer Jo Ann Ross has overseen six Big Games, and has the dramatic stories to prove it.
9 mins
The Super Bowl Forever Altered The World Of IP
How the mother of all football games became the most vigilantly guarded brand name in America.
2 mins
Adam Calvert
Instead Of Going For The Jugular, This Mullenlowe Creative Director Aims For The Funny Bone.
2 mins
ADWEEK Magazine Description:
出版社: ADWEEK, LLC
カテゴリー: Business
言語: English
発行頻度: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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