ADWEEK - February 25, 2019
ADWEEK - February 25, 2019
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Media Agency of the Year
Meet The New Broadcast TV Chiefs
After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
6 mins
Agencies Scramble Over OTT
Investment teams try to get up to speed while they educate clients.
3 mins
Marketing Needs To Be Inclusive
Diversity efforts must be authentic and go further than checking off a box.
3 mins
Initiative
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors
5 mins
OMD
The agency clawed it's way back to the top by making ‘better decisions, faster’.
6 mins
Essence
A strong vision and a key investment from holding company WPP Fueled an incredible year.
5 mins
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
3 mins
Eryk Rich
Deutsch’s Head Of Music Straddles The Record And Advertising Industries.
2 mins
ADWEEK Magazine Description:
出版社: ADWEEK, LLC
カテゴリー: Business
言語: English
発行頻度: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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