Social Networking

3D World gathers three experts to explain how 3D artists and studios can use social media to their advantage

Social media has become an invaluable tool for 3D artists over the last decade and a half. It can be used to engage with an audience, showcase art and enhance your skillset – the only limit to its usefulness is determined by the artist’s imagination. With so many creatives spread out across Facebook, Twitter, Instagram and a host of other platforms, standing out from the crowd can be tough. That is exactly why 3D World has chosen three masters of social media to share their experiences and insight, as well as practical tips for building an audience and presenting your online portfolio.

DEVELOPING A BRAND

Product developer INSYDIUM is as enthusiastic about nurturing a community as it is about providing pioneering 3D software. “If it wasn’t for the INSYDIUM community, we wouldn’t be where we are today,” admits Matt Guille, social media and PR executive for INSYDIUM. Not only have the developers of X-Particles and Cycles 4D for Cinema 4D been able to tap into Maxon’s vibrant online community, but it has also been able to attend industry events such as NAB and IBC. This face-to-face interaction has granted the team the opportunity to talk directly with its customers, listen to what they need, and answer any questions directly with a demo.