CATEGORIES
In-Store Asia 2020 Set To Chart New Retail Possibilities
The 13th edition of In-Store Asia, scheduled to be held during 23 -25, April, 2020, in Mumbai is all set to bring back the focus on brick and mortar retail while highlighting in-store experience, shopper data and innovative new technology solutions in the retail space.
‘Retailers have started realising the value of analytics'
Founded in January 2018, retail analytics start-up Veda Labs offers a deep technology platform for retailers. With the help of computer vison, deep neural network and the custom technology libraries, Veda Labs helps to identify footfalls, and age and gender of each customer who walks into the retail space. With the existing CCTV camera video feed, the company provides an entire overview on the customer journey with footfall analysis. In a chat with Point-of-Purchase, Vivek Singh, Co-founder, Veda Labs talks about how the company is enabling brands to generate more data so that they can use it across multiple metrics like sales conversions per customer walk-in, marketing ROI on store walk-in, store heat maps, etc.
‘Click and collect model will help in footfalls'
Infiniti Mall, a subsidiary of K Raheja Realty Group, is a chain of shopping malls and a premier destination for shopping, entertainment and food. The first Infiniti Mall opened in 2004, in Andheri, Mumbai, followed by the second property in Malad (Mumbai) in May 2011. Infiniti Mall (Andheri) is located at Oshiwara Link Road in Andheri (West) with 65 stores, a six-screen multiplex (PVR Icon), food court, Family Entertainment Centre and restaurants besides shopping. Infiniti Mall (Malad), located on New Link Road in Malad (West), is one of the biggest malls in Mumbai. It houses more than 200 shopping brands, multiplex, 36 food outlets and an FEC under the name Fun city. The mall is also one of the few malls that decided to go omnichannel and introduce the ‘click and collect’ model. On the side lines of the IRF event, Point of Purchase catches up with Infiniti Mall CEO Mukesh Kumar to know more about the mall’s strategy and how it is staying ahead of the competition.
How Panasonic's new shelf labelling solution will boost retail efficiency
Panasonic recently launched a new Electronic Shelf Labelling (ESL) solution to provide retailers the ability to wirelessly update content on shelving signages quickly and efficiently. Developed at Panasonic’s India Innovation Center (IIC) in Bengaluru, the solution has been launched in association with E Ink, a leader in ePaper technology, to provide operational efficiency and improve profitability for retailers. Point-of-Purchase catches up with Vijay Wadhawan, Group Chief, Systems Solutions Division, Panasonic India to know more about the solution and how it is going to help retailers in their business.
Green printing: Mapping the way ahead
The ‘Power of Print: Explore the Possibilities’ breakfast roundtable meet presented by HP Latex with Retail4Growth as its media partner held in Mumbai recently threw the spotlight on the future of green printing with senior professionals representing both the industry and the client (brands/ agencies) sharing their views. Here is a look.
Activations Must BeInnovative Yet Simple To Execute
Emerged from a neighbourhood store of dosa and idly batter in 2006, iD Fresh Food has carved a niche as an FMCG brand in the fresh foods category across south and western parts of India and Dubai. In less than a decade, it’s already a INR 150 cr firm and aims to touch INR 250 cr in this financial year. Moving towards as a category leader, iD focuses on building base in existing markets and feeder towns close by. Point-of-Purchase talks to Mithun Appaiah, Vice President – Sales, Distribution, Marketing and NPD, iD Fresh Foods India Pvt Ltd, on their category management and future game plans.
for shoppers, it's about getting the best experience
as the digital and in-store experiences blur, in the minds of the consumers, the store is always open and they expect a seamless experience at all touch-points.
Impact Of Demo On The Shopper & Shopping Baskets
By Prof. Dwarika Prasad Uniyal, Assistant Dean, IIM Kashipur-Dehradun Campus (With inputs from VJ Media Bureau).
‘Ride With Pringles' Woos Customers at the Stores
In total 10 selected stores were covered in this activation and it has been executed by SAB Creations.
Britannia Good Day's choco burst at HyperCITY
SAB Creations executed this PAN India activity at 10 HyperCITY stores and select Modern Trade outlets. Different POSMs have been deployed for the campaign which includes dummy packs, vinyl branding on floor, lobby displays, Eiffel tower (to drive the theme of destination), category arches in primary bay and many more.
General Trade Is Tricky But Effective
Promoting herbal and bio-degradable home care and personal products, Arpita Agro aims to promote its product as a substitute to toxic-loaded counterparts in the market today. Its brands like Nimyle, Nimglo, Nimit, Nimwash, Nimgreen has its presence in the modern trade and general trade markets. Point-Of-Purchase takes a look at how this herbal brand-range, tries to capture the shopper on the retail floor.
In The World of Retailers & Manufacturers, Shopper Is The Focus
Turning five this year, Brand EvoSys has come a long way in the business of retail solutions. Located in a swanky office space at central suburbs of Mumbai, the BrandEvoSys family today has a young pool of dynamic talent in the design, operation and brand servicing departments who’re avid thinkers, curious about designing and deploying out-of-thebox visibility solutions alongside the traditional branding requirements.
Retail Gets Young, Creative & Innovative At Euroshop 2017
Celebrating its 50th anniversary, EuroShop 2017 kicked off with an optimised concept. Its refined profile with seven clearly defined dimensions - POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management - went down well with exhibitors and visitors alike. The mega event also saw good participation from Indian brands, retailers and retail solutions providers. Point-Of-Purchase takes a closer look at the event and how it particularly connected with the POP Marketing community from India.
how consumers and shoppers interact with brands: going beyond the linear path to purchase
there are many different path-to-purchase models floating around the industry but they all seem to share the same two weaknesses: not recognising the full fluidity of how shoppers make decisions and ignoring the role of the consumer.
lego challenge stands out at landmark stores
taking the lego challenge to the next level this year, sab creations created a 6ft tall kl-tower made of 2000 lego bricks.
not just a nation, a new destination!
india is the most attractive new destination for global retailers.
floor graphics – stepping up from ground level
floor graphics, though in the global context has proved to be an effective tool of shopper marketing or point-of-purchase display, in india it is just ‘rising off the floor’ to be taken seriously. point-of-purchase talks to the stakeholders - pop manufacturers, material and technology supplier and brands, to get a closer view of this industry.
Luring the festive shopper
With the onset of the autumn months of September & October, India transforms itself into a picturesque land of festivities. From the grand celebrations of Durga Puja, the vibrant spirit of Navratri through Dandiya & Garbha and Diwali - the festival of lights, it is that time of the year where every Indian is in the mood for celebrations. Like it or not, today’s festivities is marked by shopping. Thus, to engage more with the customers at point of sale, brands and retailers are rolling out eye-catchy campaigns in the retail environment. In this edition, Point-of-Purchase brings you some of the in-store branding and displays spotted across different cities.
Gionee wins hearts with quirky smartphone accessories
Tapping the customer’s emotion is the new mantra of brands today. And the option to customise products with the person’s initials or messages has been a hit among shoppers for years. Recently, smartphone brand Gionee brought 3D printing in the most innovative way for consumer engagement activations at their Ahmedabad and Jaipur stores.
Elevating the offline experience
Today marketers need to change their strategy from time to time to get hold of the omnichannel shopper.
Snack Attack In-Store
Probably done for the first time in India, Colonel & Co. created a storyline behind its packaged chip n dip snack variant that reflected the brand story’s protagonist, the Colonel. Here essence of the army & war time tales come alive through its in-store campaign. Executed by Brand EvoSys, the brand “Colonel & Co” was positioned as ‘legendary snacks’.
Borges Focuses On Sampling To Capture TG
Venturing into India as an an olive oil company, Borges India has built on a wide product portfolio. After successfully driving the olive oil category, Borges introduced a whole range of Italian pastas and nuts and other seeds oil. The brand has recently re-launched its range of Manzanilla Green Table olives in 6 exciting varieties. POP chats up with Rajneesh Bhasin, MD, Borges India, on the growing product range and different treatments to shopper marketing activities.
Mother's Recipe Attracts Shoppers With New Packaging
Further the brand is planning to hit 120 stores by mid-year with this campaign. They are working on another unique but evolved project for the brand that will bring together sampling, digital media and storytelling all in one taking it to the next level.
We Want More Patrons In The Tested Market Than Spreading Across Geographies
A decade old convenience store chain with strong presence in Delhi-NCR region, Twenty Four Seven is taking the next level with its new identity, aggressive store rollout plan and practical in-store branding to grow its loyal customer base in this region.
India - A Powerhouse In The Making
Today, with the world’s seventh largest GDP, a growing middle class and rising household incomes and consumption, it appears that India has all the ingredients of becoming a retail powerhouse.
Sneak A Peek into the Indian POP Industry
Indian Retail Coming of Age – New Opportunities for the Industry
Spencer's Makes Way For Apparel Through 2Bme
The apparel sections in eight Spencer’s hyperstores in Kolkata wear a new look for attracting customers from different walks of life. The first flush of 2Bme looks exciting and should soon be available in 34 Spencer’s outlets across Kolkata, Lucknow, Hyderabad, Vizag and Chennai.
KOSH Turns the Humble Roti Into a Special Treat for Shoppers
Further the brand is planning to hit 120 stores by mid-year with this campaign. They are working on another unique but evolved project for the brand that will bring together sampling, digital media and storytelling all in one taking it to the next level.
Teabox Creates a Storm Within a Cuppa
Being commoditised for far too long in India, Bangalore-based startup Teabox is on a mission to create a statement with the country’s finest teas.