Bajaj Finance Ltd., the lending arm of Bajaj Finserv, India’s most diversified financial company and LG Electronics India, India’s leading consumer and electronic company, today announced the launch of an exclusive co-branded card LG Bajaj Finserv EMI card.
The cobranded card will enable customers to buy all LG products at no cost EMI option across all LG formats. The Bajaj Finserv LG EMI card will allow customers to buy from the wide range of LG Home appliances and Electronics products across its 20,000+ outlets and around 700 LG exclusive Brand Shops and 3000 outlets for smartphones .
Card has a pre-approved credit limit and a loyalty program exclusively offered to LG customers. This card can also be used to buy LG products across Bajaj Finance Ltd distribution network of 50,000+ outlets with no processing fee, no hidden costs, no down payment, and without any interest pay out.
Announcing the partnership Mr. Rajeev Jain, Managing Director, Bajaj Finance Ltd said, “We believe in the potential of technology and process innovation to disrupt the status quo and build large scale, sustainable businesses.The Bajaj Finserv LG co-branded card is a disruptive proposition that will facilitate stronger customer convenience and stimulate higher spends.”
Commenting on this occasion, Mr. Kim Ki Wan, Managing Director, LG Electronics India said, “As we enter this year’s festival season, LG is proud to announce the first of its kind strategic partnership with BFL to introduce our new co-branded store card. This offering will enable us to strengthen our relationship with our Indian consumers as now they will be able to buy the best of various products at easy payment options. We are ready to deliver on our core philosophy “Life’s Good” at the start of the celebrations.”
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