'Creativity Has No Ceiling'
Entrepreneur US|May - June 2023
Want to improve your business? Advertising legend David Droga has the answer: Add more creative people to your leadership ranks.
By Jason Feifer
'Creativity Has No Ceiling'

David Droga is a CEO. But for a long time, he chose to go by a different title: Creative Chairman. This wasn't one of those cutesy titles, like Chief Fun Officer, that founders and CEOs have been giving themselves for years. To Droga, the title reminded him of his purpose. He rose to prominence with the advertising agency he founded called Droga5, where he became the most-awarded creative at the Cannes Lions International Festival of Creativity-and where, he admits, he didn't need a specific job title at all. "I named the company after part of my name," he says, "so I could have called myself 'head schlepper.' It didn't matter." But he picked Creative Chairman to make a point about where creative people belong in the business hierarchy: "Creativity has no ceiling," he says.

The way Droga sees it, creative people are often overlooked in business. Yes, their talents are appreciated. Their work is monetized. But C-suites are rarely filled with creative types, and creative types rarely advocate for themselves as leaders or drivers of business. Droga wants that to change-which is why, when the global professional services company Accenture acquired his company Droga5 and made him the head of a $16 billion digital communications arm called Accenture Song, he originally kept his Creative Chairman title (eventually handing it over to a colleague this February). Now he uses his megaphone to push for more leaders like himself. Here, Droga explains why creatives should be major decision-makers-and the mistakes they often make while trying to get there.

Why aren't more creatives in leadership roles?

この記事は Entrepreneur US の May - June 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Entrepreneur US の May - June 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

ENTREPRENEUR USのその他の記事すべて表示
How to Succeed With Gen Z Workers
Entrepreneur US

How to Succeed With Gen Z Workers

People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.

time-read
2 分  |
November - December 2024
There's No Perfect Answer
Entrepreneur US

There's No Perfect Answer

I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.

time-read
1 min  |
November - December 2024
10 HOTTEST TRENDS for 2025
Entrepreneur US

10 HOTTEST TRENDS for 2025

Want to buy a brand that buzzes? Here's what to know.

time-read
1 min  |
November - December 2024
BUILD YOUR MONEY MACHINE
Entrepreneur US

BUILD YOUR MONEY MACHINE

A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.

time-read
10 分  |
November - December 2024
The Top Franchises for Veterans
Entrepreneur US

The Top Franchises for Veterans

Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.

time-read
1 min  |
November - December 2024
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
Entrepreneur US

20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY

In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.

time-read
10+ 分  |
November - December 2024
How to Become a Main Street Millionaire
Entrepreneur US

How to Become a Main Street Millionaire

It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.

time-read
5 分  |
November - December 2024
Want to Better Serve Your Clients? Become Them.
Entrepreneur US

Want to Better Serve Your Clients? Become Them.

As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.

time-read
3 分  |
November - December 2024
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneur US

I've Been a Publicist for 17 Years.Don't Hire Me.

Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.

time-read
5 分  |
November - December 2024
The CEO's Advice to the MVP
Entrepreneur US

The CEO's Advice to the MVP

Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.

time-read
7 分  |
November - December 2024