The CEO's Advice to the MVP

Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.

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In an online shopping market overflowing with millions of digital storefronts, it's increasingly challenging for brands to rise above the competition. And with 8 trillion online retail sales projected by 2027, it's only getting harder. To stand out from the crowd - and appeal to shoppers who prioritize sustainability - brands are moving away from plastic and embracing innovative paper packaging.

By increasing recyclability and reducing waste, paper-based shipping and packaging innovations allow brands to meet their sustainability and branding goals. They offer the ideal surface for printing bespoke branding and graphics inside and out and creating memorable unboxing experiences for consumers. Additionally, customized boxes can be designed to fit products perfectly while being lightweight, yet strong and durable enough to withstand transport.

Sustainable paper packaging solutions are evolving beyond the typical cardboard box to meet a growing range of needs. Beyond standard sizes, shipping boxes can be fit-for-purpose in a variety of shapes and sizes, given the flexibility that corrugated cardboard boxes provide, such as rolled corrugated boxes, which are designed to deliver wrinkle-free apparel. Inside the box, paper-based packing material such as packing peanut-replacing paper fillers made from recyclable materials and molded pulp provide a sustainable way to cushion products during shipping.

Paper is sought after by shoppers

Thanks to these solutions, shoppers can feel better knowing their online purchases are delivered to their doorstep in paper packaging and boxes made from tree fiber - a renewable resource that is regenerated naturally and through replanting and can be recycled up to seven times.