Russ Roberts was trained to solve problems. But he has found a kind of problem he cannot solve-at least, not with the tools he was trained with.
Roberts is one of the most recognizable names in economics, thanks to his popular podcast "EconTalk." He's currently president of Shalem College in Jerusalem and a research fellow at Stanford University's Hoover Institution. This means he often thinks in numbers and systems, and to solve problems with cold logic. But when a friend asked for advice on whether to have children or not, Roberts realized that humans often grapple with what he calls "wild problems"-the big, life-changing decisions we all must make, where there is no single right answer and where outcomes are unpredictable.
So how do you solve those problems? That's what he set out to learn, and it is the subject of his new book, Wild Problems, which draws lessons from Charles Darwin, Bill Belichick, and basically everyone in between.
You have been taught to solve problems with economic logic. But as you write in the book, "I have come to believe that when it comes to the big decisions of life, those principles can lead us astray." How did you come to realize that?
Economics is about tradeoffs. We don't have enough money to have everything we want. We don't have enough time to enjoy everything we want. And so the essence of the economics view of human behavior is that we try to be as happy as possible, facing that reality of finite money and finite time.
この記事は Entrepreneur US の July - August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Entrepreneur US の July - August 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
How to Succeed With Gen Z Workers
People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.
There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.
10 HOTTEST TRENDS for 2025
Want to buy a brand that buzzes? Here's what to know.
BUILD YOUR MONEY MACHINE
A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.
The Top Franchises for Veterans
Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.
How to Become a Main Street Millionaire
It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.
The CEO's Advice to the MVP
Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.