When launching a business, even the smallest victory can feel like a pivotal milestone. We asked six entrepreneurs: How did you get your first big win?
1/ Bait the hook.
“When my cofounder, Hari Karunanidni, and I started HackerRank—a platform to help companies hire developers— we created a fake résumé with perfect credentials and posted it on job boards. We got a slew of inbound calls from recruiters looking for this amazing candidate. Once we had them on the phone, we’d say, ‘Hey, I’m not that person, but people like this are all over the world, and you don’t need a résumé to find them.’ It was a risky strategy, but it worked: That’s how we landed one of our first enterprise customers.” —VIVEK RAVISANKAR, cofounder and CEO, HackerRank
2/ Follow up.
この記事は Entrepreneur の March 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Entrepreneur の March 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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