Make It a Team Effort
As our world moves toward recovery, franchises have a secret weapon that other businesses don’t: strength in numbers.
JAMES VITRANO and DANNY CATTAN
Franchising has always been a little different from the rest of the business world. We grow differently. We operate differently. But COVID-19 threw everyone a colossal curveball, and no business—franchise or otherwise—was spared.
But while other entrepreneurs struggle through this crisis alone, the franchise industry still has a unique strength to rely upon: community. Franchises are built upon the idea of working together, and now, more than ever, it’s crucial that we do.
For franchisors: It’s time to show up for your franchisees. And for franchisees: Now is the time to ask your franchisor for help. They are, after all, the experts in how to operate your concept and the different ways it can be configured or adapted. Any good franchisor will offer flexibility in how the model can operate, enabling a franchisee to try something a little different.
Keep in mind that many franchise concepts were developed and sold to franchisees based on a world that may not exist anymore—at least not the way it did pre-COVID-19. There might be a need to fundamentally rethink offerings on a permanent basis, rather than just a temporary one.
この記事は Entrepreneur の July - August 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Entrepreneur の July - August 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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