Your marketing action checklist for 2016.
We’re closing in on the end of 2015, so it’s a good time to reflect on the year that was and get ready to rock it in the year to come.Here’s a checklist of five strategies the smartest entrepreneurs (that’s you!) should be thinking about to make 2016 their most successful year ever.
1. Do less marketing.
What? This is a marketing column. But I’m talking about undertaking a more focused, strategic marketing effort, not gutting your marketing programs and budget wholesale. This means intentionally doing less marketing in places where your customers aren’t, or when you don’t have the ability to support a long-term effort, or if you are spreading your resources too thin. In 2016, focus on mastering one marketing channel instead of several. You might aim to have the best podcast in your niche or the most useful blog. You might try to create the most vibrant community in your space. The point is to become indispensable to your audience in one specific area via a specific medium or channel.
2. Focus on subscribers
この記事は Entrepreneur の December 2015 版に掲載されています。
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この記事は Entrepreneur の December 2015 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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