Cardi B fans everywhere know these lyrics: Got a bag and fixed my teeth, hope you hoes know it ain't cheap.
They're from "Bodak Yellow,” the rapper's breakout song. But they're also validation for Cardi's dentist, Catrise Austin, whose entrepreneurial ingenuity led her to fix those teeth.
Years ago, as a way to differentiate herself, Austin had the potentially absurd idea of becoming a "dentist to the stars." Then she did it, with a client list that also includes DJ Khaled, Busta Rhymes, Common, Toni Braxton, and A$AP Rocky. But...how?
Not every entrepreneur wants to (or should) chase celebrities. But every entrepreneur does need to land desirable customers. That's why Austin's story is instructive because, at the heart of it, she says, her tactics were driven by a relentless understanding of her ideal client.
この記事は Entrepreneur の Startups Spring 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Entrepreneur の Startups Spring 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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