A man recently connected with me on LinkedIn and sent me this note: “Let me know if you ever need a writer.” I guess he’s a writer? I don’t know!
But I do know this: The phrase “Let me know if you ever need a…” shows up a lot, in my inbox and surely yours, too. I’ve come to think of it as the eight most deadly words in entrepreneurship— because that phrase is the death of opportunity. We should all step back and think: Have we used these words? Have we used similar words? And if so, have we failed to seize the moment?
“Let me know if you ever need a…”
Let’s break it down to understand.
First, consider the aspiration. This is written by someone hoping to provide a service. If they’re a writer, they’d like to write. Publicists or entrepreneurs might want press coverage, so they’ll tell me, “Let me know if you ever need a story about a dynamic CEO.” A B2B company might want Entrepreneur as a client, so they’ll say, “Let me know if you ever need a better customer service solution.”
この記事は Entrepreneur の Startups Spring 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Entrepreneur の Startups Spring 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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