A global market leader, Molson Coors Brewing Company has a rich legacy of more than three centuries dating back to 1774. Ashish Kapoor, president, Molson Coors India shares the interesting history of the company and its key products in the India market where the changing preferences of consumers are driving the demand.
For a company which has more than 350 years of combined brewing heritage, Molson Coors has been delighting the world's beer drinkers for centuries. “We are more passionate than ever about making great beer. We've won many international awards, but awards aren’t as important as great beer. We're always working to perfect our brands and develop new ones,” says Ashish Kapoor, president, Molson Coors India.
The history of the company goes back to 1774, when William Worthington began brewing in Burton on Trent, England. Kapoor informs that some of the most interesting stories lie in the family heritage itself. John Molson founded Canada's oldest beer brewery on the banks of the St Lawrence River in Montreal. In 1959, Molson Canadian was first brewed and today is one of Canada’s most iconic and best-selling brands. “Adolph Coors, a penniless brewer’s apprentice, stumbled on the perfect water in Clear Creek at the foot of the Rocky Mountains. 105 years later, Coors Light was born and would go on to be enjoyed by beer drinkers in over 25 countries worldwide,” mentions Kapoor, adding that Frederick J. Miller began his apprenticeships in brewing in adolescence and by 1849 was brewmaster to a prince in Sigmaringen, Hohenzollern. After immigrating to the US in 1854, he settled in Milwaukee and later purchased the suburban Plank Road Brewery for US$ 2,300. “He brought a unique brewer’s yeast from Germany; its descendant yeast is still used in some of our beers,” points out Kapoor.
この記事は Food & Hospitality World の August 2017 版に掲載されています。
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この記事は Food & Hospitality World の August 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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