Ask someone for a large donation and the person is likely to balk.
If considerate, a polite plea to mull it for a while might be made. Ask for something smaller, akin to pocket change, and there probably would not be much resistance to it. That is the underlying wisdom behind crowdfunding.
The network effect of the internet means small donations from a vast number of people can amount to a lot. Now imagine if, instead of a charitable course, the proposition is one of profit, naturally with some risk. It has the potential to attract many takers.
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