Fashinza Helping SMEs Synergise with International Clothing Brands and Reduce Dependency on Big Exporters

Fashinza was founded by serial entrepreneurs and graduates of IIT Delhi, Pawan Gupta and Abhishek Sharma in 2020. On a trip to Jaipur in 2019, both Pawan and Abhishek were amazed to learn about the share of women employed in Jaipur's famous Indian ethnic apparel production. In a country infamous for its low participation of women in employment, this industry was not just bringing them livelihood but also respect. Since then, they have made it their mission to reimagine the fashion supply chain that works for the artisans, the women, and the planet to make the world a better place.

With a vision to democratise the fashion supply chain and to make it faster, agile, and sustainable using technology and machine learning, they found Fashinza, a B2B, new age product development and production management platform that enables fashion brands and manufacturers to produce better, together. The cloud-based platform is transforming the fashion industry by digitising global supply chains and making sustainable sourcing easy and cost-effective for brands and every player in the supply chain. Fashinza, enables brands to manage the entire product development, sourcing and production process from design right through to delivery, all in one place. Fashinza helps brands reduce inventory forecasting errors and to produce goods with complete transparency and minimal effort. They believe in the power of technology to transform the way garments are designed and produced, and have a strong team of professionals with extensive experience in fashion and technology to support them.

SME WORLD in an interaction with Pawan Gupta:

What is the Indian apparel export scenario?

India happens to be the second-largest exporter of apparels and textiles in the world, with an expansive base of manufacturers and easy availability of raw materials. Indian silk, cotton, and denim experiences high demand in the global market, and so does Indian craftsmanship. In fact, the textile industry is one of the greatest sources of the nation's revenues via exports, accounting for about 15% of India's export earnings. In 2019, textiles and apparels worth more than $36 billion were exported from India, and readymade garment accounting for $7 billion were exported between April 2020 and November 2020.