The image of women being caught in a stifled existence does not come as a surprise to most of us. In many cultures, they continue to be the less privileged, their basic needs unaddressed, and their ambitions and goals put on the back burner.
What can effect a transformation? Where does one start? Perhaps, with an individual or a small group, and then replicate the success on a larger canvas.
Is it not interesting that a country which has had a woman Prime Minister, way back in the 1960s and 1970s, still runs a campaign to save and educate the girl child? Notably, it is only in recent years that many a so-called developed nation started having women at the helm of affairs. What has gone wrong and where? This inquiry merits a good brainstorming. There are several challenges we all know and have enough data on. So, can we get into action mode now? Can we put our strengths to use?
Just a few months ago, I happened to meet Srishti Bakshi, who was on her mission to walk a 100 crore steps starting from Kanyakumari (in South India) to Srinagar (in North India) in a duration of 260 days to create awareness on women issues. She is a ‘Champion of Change’ of the United Nations’ eponymous initiative. A high-profile corporate woman who lived in Hong Kong, Bakshi was deeply affected by the incident that happened in India in Bulandshahr and decided to do something all by herself. Though she had a good network and an illustrious pedigree, it was not easy for her to get started. Nevertheless, she accomplished her objective: reaching out to urban and rural women across the country and sensitizing them—and men too—to numerous issues; this included talking and educating them about their safety, hygiene, emotions, identity, and their life at large.
この記事は The Smart Manager の September - October 2018 版に掲載されています。
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この記事は The Smart Manager の September - October 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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Building A Quality Culture
A strong company culture defined by its values, beliefs, and behaviors, has a profound impact on its products and services. More so in today’s VUCA world, where to stay relevant and maintain a competitive edge, it is critical for organizations to build a culture that focuses on quality. Suresh Lulla, author of Quality Fables, elucidates through significant examples how creating a culture of quality is imperative to driving success and productivity.
Customers For Life
The history of General Motors in India can be traced back to the 1920s, when it became the first automotive company to set up an assembly plant in the country. The relationship since then has not been as fruitful as GM would have hoped. GM’s flagship brand, Chevrolet, was introduced in India to build upon the success of the popular Opel marque. However, success has been fleeting at best—an issue that GM India is determined to rectify. It aims to do so by adopting a two-pronged approach: using customer feedback to influence product development, and delivering a superior sales-to-service experience.
The Digital Shift
… technology will radically disrupt HR in the near future. Indeed, it is already changing the way HR works and the role it plays and opening the door to a new type of “digital HR” function.1 The rise of digital and social media is changing the dynamics of HR and creating new ways of hiring, engaging, and retaining employees.
The Story Of Telling
“The best brands are built on great stories,”* this remark by Ian Rowden best captures the strategy of diligent brand building. Much more than attractive logos or the products themselves, what builds a brand is how successfully a story is woven around it. Brand marketers have to be good storytellers indeed.
Complexity Is Simpler Than You Think
Kay Kendall and Glenn Bodinson, authors of Leading the Malcolm Baldrige Way, shatter myths about excellence models such as Baldrige and EFQM.
Proponents of Isolation Never Become Victors
Multilateralism in the political and economic space has always led to frameworks that favor the mighty. WTO was no exception. With agriculture kept out of its purview, it could never become a truly fair and free trading system. China was the only large emerging economy that exploited relative openness in low-cost manufactured goods to take full advantage of the system. Other emerging economies could at best garner minor gains.
A History Lesson (From Year One) for Trump and the Brexit Crowd: Isolationism Has Never Worked!
Professor Stephane Garelli on growing isolationism.
A Win-Win Game
Business is not a sport where some stakeholder has to lose or fare badly for others to do well. Building an atmosphere of trust and transparency between all stakeholders will help companies retain them even during adverse times.
A Sustainable Model
With a total market value of $4.3 trillion and an employment base of at least 1.3 million direct employees and millions of others indirectly employed, platforms have become an important economic force.*Companies today are constantly looking for ways to build platforms—Infosys Ltd announced its plans of monetizing its platforms to make them a $2 billion business by March 2021. But are all platform businesses successful?
Custom Made
…three in four consumers said they receive too many emails from brands, and one-fifth said they could not handle the current volume…69 per cent have ‘unfollowed’ brands on social media, closed their accounts or cancelled subscriptions.*In these times, when the market is flooded with products and services, the most efficent way to engage customers is to offer them customized content. To achieve this, brands need to focus on observing the nuances of individual preferences.
