A Trip Down Memory Lane

A virtual reality street party is helping to bring back happy memories.

Time travel has long been the dream of any science-fiction fan, but thanks to virtual reality technology, it’s within reach for those with Alzheimer’s. Making use of meticulously researched immersive films, The Wayback project aims to help people with dementia not only navigate their own memories, but also stimulate new conversations with their loved ones.

For the creative team behind The Wayback, all of whom are colleagues from the advertising and film production industries, the idea of improving the lives of those with dementia was a topic close to their hearts, and not something they wanted to pass up on. “Having had personal experience of Alzheimer’s in our families, we’d seen the value of reminiscing with old photos and music,” Grey London's Dan Cole explains.