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Women's Jewellery In India

Business Of Fashion

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April 2017

From its auspicious slant to becoming a fashion statement, the significance of jewellery has evolved with time. Veteran luxury retail and lifestyle professional and independent consultant Anil Prabhakar sketches out the history of jewellery in India and shares his outlook of the industry in India.

- Anil Prabhakar

Women's Jewellery In India

Since time immemorial, jewellery in India has been an integral part of women’s lifestyle. Women from different economic strata have different lifestyles. Their jewellery choices therefore differ. In a diverse country like India, jewellery also has a cultural connect. Occasions such as festivals and weddings have religious significance that differs from region to region. Jewellery usage is thus rooted in geographical traditions.

Despite the fast spreading westernisation trend in the country, 85 percent still adhere to the wedding customs strictly. In Hindu marriages, wearing a mangalsutra is mandatory. Yet, the design and materials differ from region to region. While Gujaratis and Marwaris often go for diamond pendants and Maharashtrians wear a pendant of one or two vatis, Bengalis often have corals added to the design. In South India, the variation in the mangalsutra and the way it is arranged varies from region to region.

With the passage of time, a shift in the significance and preference of jewellery was apparent. Today, with global exposure and more educated women joining the workforce, jewellery has evolved to become a fashion accessory.

Historical background

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