Women's Jewellery In India
Business Of Fashion
|April 2017
From its auspicious slant to becoming a fashion statement, the significance of jewellery has evolved with time. Veteran luxury retail and lifestyle professional and independent consultant Anil Prabhakar sketches out the history of jewellery in India and shares his outlook of the industry in India.
Since time immemorial, jewellery in India has been an integral part of women’s lifestyle. Women from different economic strata have different lifestyles. Their jewellery choices therefore differ. In a diverse country like India, jewellery also has a cultural connect. Occasions such as festivals and weddings have religious significance that differs from region to region. Jewellery usage is thus rooted in geographical traditions.
Despite the fast spreading westernisation trend in the country, 85 percent still adhere to the wedding customs strictly. In Hindu marriages, wearing a mangalsutra is mandatory. Yet, the design and materials differ from region to region. While Gujaratis and Marwaris often go for diamond pendants and Maharashtrians wear a pendant of one or two vatis, Bengalis often have corals added to the design. In South India, the variation in the mangalsutra and the way it is arranged varies from region to region.
With the passage of time, a shift in the significance and preference of jewellery was apparent. Today, with global exposure and more educated women joining the workforce, jewellery has evolved to become a fashion accessory.

Historical background
このストーリーは、Business Of Fashion の April 2017 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Business Of Fashion からのその他のストーリー
Business Of Fashion
ARKS by Ranbir Kapoor Where Substance Outshines Stardom
In a market saturated with loud logos and fast-changing trends, ARKS aims to stand apart by offering elevated essentials, aka, wardrobe staples designed for comfort, quality, and subtle style.
5 mins
November 2025
Business Of Fashion
Arrow Leads a New Style Shift with AutoPress Shirts and AutoFlex Trousers
Supported by a strong retail presence with over 200 exclusive stores and more than 1,000 multi-brand outlets across 109 cities, Arrow continues to shape how Indian men dress for work, leisure, and celebration.
6 mins
November 2025
Business Of Fashion
Fashion That Thinks: How Agentic Commerce Will Transform the Store Experience
Picture this; you walk into a boutique in Delhi, and before you even reach the first rack, the smart mirror greets you by name. It already knows your size, your style preferences, and the fact that you're attending a friend's wedding next weekend — because your online browsing, recent searches, and social media cues have all quietly aligned.
1 min
November 2025
Business Of Fashion
BOMBAY SHIRT COMPANY
Founded in 2012, Bombay Shirt Company began with a simple yet revolutionary idea to make custom shirts cool, accessible, and effortlessly personal. What started as an online venture has since evolved into a full-fledged wardrobe brand, boasting over 30 stores across India, with its flagship destination, The Den, standing as a symbol of craftsmanship and modern tailoring. Known for merging sharp, made-to-measure precision with contemporary design sensibilities, Bombay Shirt Company has successfully redefined how India views bespoke fashion.
3 mins
November 2025
Business Of Fashion
DEVO by SIYARAM'S
Devo, an exclusive premium ethnic wear initiative by Siyaram's, was launched in October 2024, heralding a new era in contemporary Indian menswear. Rooted in tradition yet crafted for the modern man, Devo's collections span sherwanis, kurtas, bandhgalas, and Indo-Western ensembles, blending artisanal finesse with modern silhouettes. Within just a year, Devo has expanded to 13 exclusive stores across eight major North Indian cities, establishing itself as a leading name in high-end ethnic wear.
3 mins
November 2025
Business Of Fashion
GEN Z & MILLENNIALS Redefining Fashion Consumption In India
Organised players leveraging technology, sustainable practices, and consumer insights are composed to capture the next wave of growth in India's apparel segments.
5 mins
November 2025
Business Of Fashion
COOL COLORS
With roots stretching back to 1979, Bafna Clothing introduced Cool Colors in 2002, evolving steadily into one of India's leading menswear manufacturers and retailers.
3 mins
November 2025
Business Of Fashion
BLUEMAN COLLECTION
BLUEMAN Collection, operational since 1995, has built a strong legacy in manufacturing premium readymade garments, with a core focus on high-quality jackets and coats across categories. Over the years, the brand has grown into a trusted name in India's fashion landscape, retailing through more than 600 leading outlets nationwide. Known for its ability to stay ahead of evolving trends in both men's and women's fashion, BLUEMAN Collection has earned a reputation for consistent innovation and craftsmanship. Its top-performing menswear offerings—blazers with inner detachable layers, mid-length coats, and formal jackets—continue to define its unique value proposition in the market.
2 mins
November 2025
Business Of Fashion
Stylox Fashion
Sets Bold Expansion Drive; From B2B Roots to 500 Stores by FY30
8 mins
November 2025
Business Of Fashion
VegNonVeg Opens Its Largest Flagship Store in Hyderabad
VegNonVeg, India's leading sneaker and street culture brand, announces the opening of its fifth and largest store in Hyderabad's Jubilee Hills.
1 min
November 2025
Translate
Change font size
