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The New Reality By DRESSX
DSCENE
|Issue 16
DRESSX founders Daria Shapovalova and Natalia Modenova in their conversation with DSCENE Fashion Director Katarina Djoric share a clear goal - their objective is to digitally dress a billion people. Shapovalova and Modenova know there is a long road ahead yet they believe in growing the space for the fashion industry within the newly formed NFT world. The founders of DRESSX talk to Katarina about what exactly is DRESSX but also discuss metaclosets, enabling metafashion for video calls and CO2.
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How did your journey with NFTs begin?
Natalia Modenova: When launching DRESSX in the summer of 2020, we were choosing our path: secure and transparent distribution of digital fashion assets on-chain as NFTs or user-friendly and easy-to-use e-commerce experience for the customers and the first adopters of digital fashion. As our goal is to digitally dress a billion people, we selected the user-friendly route with the plan to launch on-chain distribution along the way. The rapid growth of the interest in the NFTs at the end of 2020 and the beginning of 2021 speeded up this evolution. We’ve done multiple drops and partnerships in the NFT space, including those with Crypto.com, Foundation, Engine, Binance, Counter-Strike, Atari, The Fabricant, Balmain, and many others in 2021. Now we are ready to open the nft.dressx.com, the ultimate destination for discovering, buying, re-selling, and—most importantly—wearing the NFTs. A dressing feature for the photos and AR will be available for every item, and more wearable use cases will be announced.
Digital assets were in place in gaming for a while, but the game is actually changing, and we have already become “the avatars of ourselves” on multiple social media channels, messaging, and streaming services. Digital fashion is designed to dress our digital selves, and our digital selves get more and more freedom to live and explore the Metaverse.
As traceability and provenance are key for high fashion, implementing NFTs and blockchain in digital fashion will definitely add value.
Daria Shapovalova: After 15 years in the traditional fashion industry,
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