Did you know that The Niacinamide 10% + Zinc 1% Serum by The Ordinary is purchased every two seconds across the globe? The brand, to date, has retailed almost 300 million units of the cult serum, and yet people want more. As a skincare brand, The Ordinary has been solely responsible for educating consumers to pick the ingredients for their skin first instead of looking for solutions to their problems. And today, every “skintelligent” consumer wants a piece of this affordable, science-backed skincare brand. As The Ordinary finally debuts in India with Nykaa and The Estée Lauder Companies, we speak with chief scientific officer, DECIEM, Prudvi Kaka, who tells us how the brand plans to leave its mark on the Indian market.
GRAZIA: Tell us about the philosophy behind using chemical-based products?
PRUDVI KAKA: Much of this chemical-free discussion results from marketing tactics that often use misinformation to further the ‘clean beauty’ narrative. Labelling a product chemical-free is scientifically incorrect as everything is a chemical. Last year at DECIEM, we launched the ‘Everything is Chemicals’ campaign to offer unbiased evidence on the use of chemicals in cosmetics and aid confused consumers with meaningful, backed resources. We do our research to ensure that all our products are tested and formulated safely.
G: What has been the inspiration behind the brand and the packaging?
ãã®èšäºã¯ Grazia India ã® June 2022 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Grazia India ã® June 2022 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
MORE THAN IT SEAMS
Who says lace canât be hewn from leather? Or that paper canât sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashionâs deceptive ingenuity requires us to look a little closer
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, hereâs why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite