How does the oldest Ayurvedic beauty brand in India want to impact the ecosystem with their current stance in the market, and the heightened importance of Ayurvedic practices in the world of beauty recently? As Kama Ayurveda turns 20, we speak to the founder and chairman, Vivek Sahni, and Ayurvedic practitioner Dr Vivekananda at their celebratory event about the brand’s trajectory, sustainability, and what’s next for them.
Grazia: As a brand that has been around for two decades, what measures do you plan to take to help the beauty ecosystem, with a focus on Ayurveda?
Vivek Sahni: There are a bunch of different things in the works, mostly focussed on making the industry a lot better. [At this event], I spoke about sustainability, about using allnatural products. Aside from this, our packaging is clean, the factory boasts a sustainable method of production – the location of the physical factory is water-efficient, all the water in the plant right now is recycled.
この記事は Grazia India の Grazia APRIL 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Grazia India の Grazia APRIL 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
More Than It Seams
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite
