Luxury A Second Life

While most of India's business women concentrate on power dressing, adopting a no-nonsense demeanour and outworking men on clocking time, 20-year-old Mehal Kejriwal with her boho dressing style, petite stature and casual working module has banked upon an idea that not many have cashed in on in the country as yet.

- Archana Shenoy

It's a concept that has been gaining popularity in the west, but what provoked the just out of her teens youngster to get up and do something about it was a simple situation that she saw in her home.

Reused luxury - it's a concept that has been frowned upon by a few, but more and more consumers are now beginning to understand the value behind a concept such as this. Mehal Kejriwal's DuaVivo is one of few such initiatives in the country where a user can sell pre-owned luxury goods, and clients can buy spa treated, pre-owned items such as designer handbags, belts, wallets, sunglasses, watches and more. The idea is all about offering luxury articles at an affordable price to aspiring buyers and reusing and recycling expensive and long-lasting merchandise, thereby kicking off a campaign to recycle, reuse and reduce wastage, even in the luxury segment of the market.

RITZ meets the youngster who started off her campaign, first through an online module and is now replicating the model though DuaVivo stores across the country.