For centuries, the Indian ideal of beauty has been a static, unchanging identity. A generation of women are agitating that homogenous idea of feminine beauty, one stunning face at a time. Were putting a spotlight on the women who represent the breathtaking diversity of our nation.
From a historical context, this makes perfect sense. India has seen huge influxes and movements of populations over centuries—invading forces left their own mark on art and culture and shaped world views according to their mores. Since beauty ideals are influenced by the more prestigious or dominant culture, it’s no surprise that in ancient India, the fair skin of the Aryans, and later that of Europeans, was seen as superior, and has endured as the prototype we aspire to even in modern times.
Even in today’s more globalised world, we often look Westward to reinforce our definitions and ideals of beauty. The popularity of the Kardashian empire proves we’re very susceptible to Western suggestions of what is beautiful. We end up reinforcing our belief of a Eurocentric ideal, and ironically, a centuries-old cycle keeps perpetuating itself.
この記事は VOGUE India の October 2018 版に掲載されています。
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この記事は VOGUE India の October 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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