As a Lady you have pioneered an unchartered career path in India. How do you feel about it?
Feel normal about it. I just did what interested me and a career became out of it. I feel free that I had the freedom of such choices in my life. Many women have such freedom of choice taken away from them.
Please give us a brief synopsis of your background as a flair mixologist – where you’ve worked and how you honed your craft. Also, were there any mixologists that inspired you along the way?
Started off in 2003 along with a friend - Delnaaz Irani and we mostly bartended together in various different events across India. We had a small flair routine also which we did together.
Did short projects with brands, bars and hotels such as JW Marriott was at the start, a beverage consultant for United Spirits limited, head of bar at London Taxi-Mumbai, curated cocktail menus for different bar and at various events ranging from weddings to corporate events.
What is it that you enjoy most as a mixologist, and what is its greatest challenge? What is your favourite cocktail?
Experimenting and creating something I hadn’t before. Playing with ingredients is therapeutic as well. The greatest challenge for mixologists is to waste less behind the bar, utilise ingredients to its fullest capacity and prepare just the right amount of mega that it suffices the shift with less excess.
For me as a freelancer is to have a new bar and team every time and the operations differ as per the venue.
Favourite cocktail would be the Bloody Mary or Negroni.
What trends are you seeing today in mixology, and what are the most popular spirits. What are the other spirits that goes well for cocktails?
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E-commerce In Alcohol Is The New Route To Market Strategy
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Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
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The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
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Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
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The company is expanding its wings with an environmentally sustainable and energy efficient distillery
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The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of â¹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
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Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
